DTCProNews

The Truth Behind Strike-Through Pricing
In the relentless battleground of direct-to-consumer (DTC) e-commerce, few sales tactics are as ubiquitous—or as fraught with controversy—as strike-through pricing. The familiar...
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Direct-to-Consumer Packaging Market Set for Robust Expansion Through 2034
The direct-to-consumer (DTC) packaging market has entered a period of robust expansion, signaling a pivotal shift in how businesses across sectors connect with consumers. According...
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Shopify Evolving Into World’s First Retail Operating System
“Shopify is evolving into the world's first retail operating system,” says Shopify COO Harley Finkelstein. “We think the future of retail is retail everywh...
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Lemonade CEO: AI Drives Swift Claims and Surges Profits
Daniel Schreiber, CEO of Lemonade, joined CNBC's "Fast Money" to discuss the insurer's encouraging quarterly results and the significant role artificial intelligence (AI) is playin...
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Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Z...
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Asus Tries to Reassure Customers Amid Overheating Issues
Asus has been under fire — no pun intended — for overheating issues and motherboards that are burning up....
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Walmart+ Goes Head To Head With Amazon
Walmart launches Walmart+ a subscription service that competes directly with Amazon Prime and c...
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Shopify Evolving Into World’s First Retail Operating System
“Shopify is evolving into the world's first retail operating system,” says Shopify COO Harley Finkelstein. “We think the future of retail is retail everywh...
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Retailers Should Focus On The Last Mile, Says Justuno CEO
"Conversion optimization is the same as it's been for a while," says Justuno CEO Erik Christiansen. "People still don't want to focus on the last mile. We'...
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The Business of Energy Drinks
Energy drinks and pre-workout drinks are often used by athletes before a big game or before they start a heavy workout. The ingredients that are found in t...
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The Latest in Water Trends
Water is the most important resource on the planet. We use water for almost all aspects of life from cooking, to cleaning, to bathing, and most importantly...
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Non-Alcoholic Beverages Trends
Beverage trends are always changing depending on the preferences of the consumers, but the beverage industry is currently seeing a boom in the non-alcoholi...
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Reddit 1-800 Flowers Ad Goes Viral
"Our ads on Reddit have gotten a lot of traction and puts a big smile on people's faces," says 1-800 Flowers CEO...
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Ecommerce Nearing $1 Trillion
"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of Marke...
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Uber Built A Very Anti-Fragile Business, Says Jason Calacanis
"Uber built a very anti-fragile business in regards to having the Eats business and having the Rides business," says early...
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