Harley Finkelstein, COO of Shopify, discusses how COVID has dramatically sped up the timeline for commerce moving online and has also moved Shopify closer to its goal of becoming the world’s first retail operating system.
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Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”
Adobe CEO: Pandemic Was Inflection Point For Everything Being Digital
Shantanu Narayen, Chairman and CEO of Adobe, discusses how the pandemic has created another “inflection point” in the move toward digital transformation.
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”
Intel Wants the EU to Pay It $624 Million in Interest Over Overturned Fine
Intel may have won its case to overturn a €1 billion fine antitrust fine in the EU, but the chipmaker is now pressing for interest to be paid.
How Website Development Services Fuel Growth
When making an investment into your web presence, make sure it’s worth the cost by considering what you want to gain from your site before investing in it.
Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
If you avoid those seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to rank sites that aren’t brands,” states Patel.
Verizon, AT&T Limiting 5G to Accommodate Air Traffic Safety Concerns
Verizon and AT&T have volunteered to limit their 5G networks in an effort to address concerns over air traffic safety.
Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel
After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a simple change can dramatically increase your traffic.
The Future of Google and SEO is AI
“If you’re relying just on backlinks, then you aren’t recognizing that the future of Google and of SEO is AI, it’s artificial intelligence,” noted Spencer in another informative interview by James Schramko of SuperFastBusiness.
Next iPhone SE Will Have 5G
The next generation iPhone SE will receive a major upgrade, becoming the latest iPhone to get the 5G treatment.
macOS Big Sur Release Times
So just when will it be available? Mac Rumors provided their best time estimates based on past releases, which is typically 10 AM Pacific Time. We’ve added additional cities.
Google Has Fixed 99.9% of Canonical Indexing Issues
Google has announced it has fixed 99.9% of the canonical issues impacting how websites were indexed.
Taboola – Outbrain Merger Falls Apart
The world’s two leading companies in the discovery & native advertising industry will remain fierce competitors in what still is a chaotic and unpredictable ad market.
DTC Brands Doing Incredible Numbers on Shopify, Says COO
Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady and also doing very well.
SurveyMonkey CEO: Selling To the Enterprise Has Been Wildly Successful
“We really took a strategic imperative about two and a half to three years ago to step up our enterprise game,” says SurveyMonkey CEO Zander Lurie. “This has been a company that has thrived in going direct to end-users. We’ve built up a user base, a paid customer base, today of almost 700,000 people.”
Neil Patel’s Content Marketing Strategies for 2019
In 2019, you need to think differently about your content marketing strategies. Google has so much content on the same topics that it’s difficult for average content to rank. You need to constantly create new fresh content that is unique.
Facebook Trying To Habituate Consumers Around Driving Transactions, Says Button CEO
In reality, what I think Facebook is doing is very smart. They’re trying to habituate consumers around driving transactions from their platform. For the future of advertising, especially in mobile, the way that you’re going to be able to make money and build durability into your business model is to give consumers what they want.
How To Promote Your Content When You Don’t Have Money – Neil Patel
“You know you need more traffic to your blog posts but you don’t have the money to spend to get those eyeballs,” says online marketing strategist Neil Patel. “What should you do? Today I’m going to teach you five ways to promote your content when you don’t have any money.”