B2B Influencer Marketing Adds Up To Nurture and Conversion - TopRank Marketing CEO Lee Odden
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.

Salesforce Sustainability
Salesforce Launches Sustainability Cloud Ahead of Climate Week 2019

Climate change has been in the news, with people on both sides of the issue debating what should or shouldn’t be done. In the meantime, companies large and small are taking steps to minimize their own carbon footprint, with global sustainable investing (PDF) reaching $30 trillion in 2018, a 34 percent increase over the previous two years.

Schlumberger
Chevron, Schlumberger and Microsoft Announce Collaboration to Create Oil Field Intelligence Platform

In what is considered to be an industry first, Chevron, Schlumberger and Microsoft have announced a three-party collaboration to accelerate the development of petrotechnical and digital technologies.

PwC’s Mark Chalfen: Cloud ERP Is All Around Simplification
PwC’s Mark Chalfen: Cloud ERP Is All Around Simplification

“Cloud ERP is a very new principle in the market,” says Mark Chalfen, director at…

VMware COO Sanjay Poonen: We Have a Bigger Plan For Security
VMware COO: We Have a Bigger Plan For Security

Fundamentally, we have a bigger plan for security, says VMware COO Sanjay Poonen. We felt it was the perfect time for us to come up with a disruptive play that was based on big data, was AI, and was cloud-based. There were only two companies doing it, CrowdStrike and Carbon Black.

Selling To the Enterprise Has Been Wildly Successful, Says SurveyMonkey CEO Zander Lurie
SurveyMonkey CEO: Selling To the Enterprise Has Been Wildly Successful

“We really took a strategic imperative about two and a half to three years ago to step up our enterprise game,” says SurveyMonkey CEO Zander Lurie. “This has been a company that has thrived in going direct to end-users. We’ve built up a user base, a paid customer base, today of almost 700,000 people.”

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

The Agreement Cloud Is Going To Be The Next Big Cloud, Says DocuSign CEO Dan Springer
The Agreement Cloud Is Going To Be The Next Big Cloud, Says DocuSign CEO

The new cloud opportunity that we see is in the Agreement Cloud, says DocuSign CEO Dan Springer. It is going to be the next big cloud because we think this is about bringing multiple clouds together. We work strongly with ERP and strongly with CRM. What connects them is the agreements those companies do.

LivePerson CEO Robert Locascio
AI-Powered Conversational Bots Are Changing the Game, Says LivePerson CEO

You are messaging them. You are doing what’s natural to you. That’s really what we see as changing the game. We made a big pivot two years ago and launched a whole new platform. There’s a bigger future in bots and AI than there was in chat.

Is WeWork Really a Tech Company? - EquityZen CEO Atish Davda Says No.
Is WeWork Really a Tech Company?

It leases buildings and then rents it out in smaller pieces. That’s not a new business model, that’s a real estate company. What’s new about The We Company is that it’s pitching itself as a technology firm. They’re trying to turn our offices into an Amazon warehouse in order to get the tech valuation.