We co-create content with (B2B Influencers) in concert with brand messaging, says TopRank Marketing CEO Lee Odden. So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. That all adds up to yes. That all adds up to nurture and ultimately conversion.
Climate change has been in the news, with people on both sides of the issue debating what should or shouldn’t be done. In the meantime, companies large and small are taking steps to minimize their own carbon footprint, with global sustainable investing (PDF) reaching $30 trillion in 2018, a 34 percent increase over the previous two years.
In what is considered to be an industry first, Chevron, Schlumberger and Microsoft have announced a three-party collaboration to accelerate the development of petrotechnical and digital technologies.
“Cloud ERP is a very new principle in the market,” says Mark Chalfen, director at…
Fundamentally, we have a bigger plan for security, says VMware COO Sanjay Poonen. We felt it was the perfect time for us to come up with a disruptive play that was based on big data, was AI, and was cloud-based. There were only two companies doing it, CrowdStrike and Carbon Black.
“We really took a strategic imperative about two and a half to three years ago to step up our enterprise game,” says SurveyMonkey CEO Zander Lurie. “This has been a company that has thrived in going direct to end-users. We’ve built up a user base, a paid customer base, today of almost 700,000 people.”
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”
The new cloud opportunity that we see is in the Agreement Cloud, says DocuSign CEO Dan Springer. It is going to be the next big cloud because we think this is about bringing multiple clouds together. We work strongly with ERP and strongly with CRM. What connects them is the agreements those companies do.
It leases buildings and then rents it out in smaller pieces. That’s not a new business model, that’s a real estate company. What’s new about The We Company is that it’s pitching itself as a technology firm. They’re trying to turn our offices into an Amazon warehouse in order to get the tech valuation.