Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company
Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who’s selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

SurveyMonkey CEO: Our Enterprise Business is in Hyper-Growth Mode
SurveyMonkey CEO: Our Enterprise Business is in Hyper-Growth Mode

Our business on the enterprise side is in hyper-growth mode, says SurveyMonkey CEO Zander Lurie. “We booked our first $10 million quarter, our first million-dollar customer, and we signed up 11 percent more customers in the last quarter alone than we had over all these years.”

SAP CEO: We Out-Innovated Everybody
SAP CEO: We Out-Innovated Everybody

“Where did we leave them in the dust? We basically out innovated everybody in terms of how you run your business better. Now the idea is how you create an unbelievable human experience so you inspire your people to take care of your customer and create a loyalty effect.”

Salesforce co-CEO: We Are Just at the Dawn of the Fourth Industrial Revolution
Salesforce co-CEO: We Are Just at the Dawn of the Fourth Industrial Revolution

“Our customers, they’re betting their business on us,” says Salesforce co-CEO Keith Block. “They’re disrupting their business models. They’re reinventing themselves leveraging our technology.” Block says that we are just at the dawn of the Fourth Industrial Revolution.

Cloud Taking Over the World, Says Okta CEO
Cloud Taking Over the World, Says Okta CEO

Cloud is just getting started says Okta CEO, Todd McKinnon. “We’re still in the early days of cloud adoption,” says McKinnon. “We’re very excited about the runway ahead and the value we can provide, in that context of really… cloud taking over the world.”

6 Ways to Achieve Great Employee and Customer Engagement
6 Ways to Achieve Great Employee and Customer Engagement

There are six things that you need to think about with employee engagement and customer engagement says Andrew McMillan, a renowned customer experience expert based in the U.K. “The most important thing is what you do for each other is actually what you do for customers.”

Glossier CEO: We’re Building this People-Powered Ecosystem
Glossier CEO: We’re Building this People-Powered Ecosystem

Glossier is both a beauty company and a tech company that is succeeding by staying incredibly connected to their customers. Glossier founder and CEO Emily Weiss says that they are building a people-powered ecosystem where they are co-creating with their customers.

Zoom CEO: If We Cannot Make the Customer Happy, Nothing Will Matter
Zoom CEO: If We Cannot Make the Customer Happy, Nothing Will Matter

Zoom Founder and CEO Eric Yuan says that the number one most important thing for…

New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers
New Instagram Feature Will Tell Brands What Products Have Been Bookmarked by Customers

Instagram is set to start developing analytics tools that will inform companies what products are…