Why Vertical Videos are Now Essential to Growing Your Brand

There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through…

AWS CEO Announces Textract to Extract Data Without Machine Learning Skills

AWS CEO Andy Jassy announced Amazon Textract at the AWS re:Invent 2018 conference. Textract allows AWS customers to automatically extract formatted data from documents without losing the structure of the data. Best of all, there are no machine learning skills required to use Textract.

5 User-Generated Content Campaigns Your Brand Can Learn From

These days, shoppers are less impressed with celebrities and gurus telling them what to buy and prefer content that’s generated by their fellow consumers. A Nielsen report showed that 92 percent of consumers trust recommendations made by people they know…

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales.

How to Use Reddit to Get More Traffic to Your Website and Boost Your Sales

If you aren’t familiar with Reddit, your first visit to the website may feel a bit intimidating. Not only does it have the appearance of an old-school forum dating back from the early 2000s, but it also has a reputation…

How to Use Email Segmentation to Drive Conversions

Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying or dead channel, email is still more relevant and effective than Twitter or Facebook. Most of the bad propaganda about email is due to how…

YouTube is Now Making it a Lot Cheaper to Advertise on TV

In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to…

5 Ways Smart Marketers Repurpose Their Content

Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by…

How to Strategically Automate Your Facebook Page, Get More Engagement in Less Time

Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base,…

What are Retargeting Ads and Why Should Your Business Use Them?

Online retailers and small businesses understand how crucial advertising is in driving traffic to their websites. Unfortunately, 97 percent of first-time site visitors will leave without buying anything. There’s a big chance that they won’t ever come back unless you…