Search Marketers Should Reframe Around Precision Marketing
Search Marketers Should Reframe Around Precision Marketing

If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.”

Amazon SEO is Now More Important than Google SEO for Brands
Amazon SEO is Now More Important than Google SEO for Brands

We have seen a shift from Google to Amazon. Today over 54% of all the product searches that occur on the entire internet now occur on Amazon.

SEO 2018 is All About Branded Search Queries
SEO 2018 is All About Branded Search Queries

SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes.

Google Chrome 69 Makes Your Passwords Harder to Hack
Google Chrome 69 Makes Your Passwords Harder to Hack

Google Chrome is a decade old and the company celebrated with a new look, a revamped password manager, a slew of develop-centric changes, plenty of security enhancements, and an improved omnibox.

Denny's Says That Google Ads Are Bringing Customers to the Table
Denny’s Says That Google Ads Are Bringing Customers to the Table

In 2018 Denny’s decided to move away from traditional print and TV advertising and instead focus on a more targeted digital approach which included Google advertising.

Google Introduces New Metrics to Help Marketers Test Ad Strength
Google Introduces New Metrics to Help Marketers Test Ad Strength

For some time now, Google advertisers have been frustrated by a lack of reporting metrics on Universal App marketing campaigns and responsive display ads.

The Challenges of Brand Search and PPC
The Challenges of Brand Search and PPC

As a brand, you are always looking for ways to get people to your website and get them to convert more. It used to be just interest-based keywords on generics related to your own brand.

How to Harness the Combined Power of Search and Video to Increase Ad Conversions
How to Harness the Combined Power of Search and Video to Increase Ad Conversions

One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year Google made that even more effective by combining the power of video on YouTube with Google Search.

Google Collaborates With Newsgroups to Show Tabular Data in Search Results
Google Collaborates With Newsgroups to Show Tabular Data in Search Results

Google just announced that it will be using a new type of formatting for how…

Snapchat and Amazon Could Be Teaming Up on a New Visual Search Tool
Snapchat and Amazon Could Be Teaming Up on a New Visual Search Tool

Snapchat is seeking to expand its horizons and utilize its camera to go beyond social…