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Google Buying Tech Startup Pointy To Help Businesses List Inventory Online

Google is doubling down on its efforts to make inroads in the retail market, with…

Craigslist App Store Listing
Craigslist Finally Releases Its Very Own, Official iOS App

“Better late than never” goes the old saying. Of course, well over a decade late…

Seemantini Godbole
Lowe’s Goes the DIY Route For Software Development

Lowe’s slogan is “do it right for less.” While that primarily applies to home repair…

Salesforce Launches Single Souce of Truth | Benioff: A Computer Science Holy Grail
Salesforce Launches Single Souce of Truth | Benioff: A Computer Science Holy Grail

Salesforce CEO Marc Benioff says that Salesforce is now entering the fourth stage of computing, the pursuit of Single Source of Truth. The official name is Customer 360 Truth and it is a new set of capabilities that allow companies to connect, authenticate and govern customer data and identity across Salesforce.

Satya Nadella
Microsoft CEO Satya Nadella to Open NRF 2020 Vision: Retail’s Big Show

In a press release issued today, the National Retail Federation (NRF) announced that Microsoft CEO…

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP Nirosha Methananda
Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end.”

The Agreement Cloud Is Going To Be The Next Big Cloud, Says DocuSign CEO Dan Springer
The Agreement Cloud Is Going To Be The Next Big Cloud, Says DocuSign CEO

The new cloud opportunity that we see is in the Agreement Cloud, says DocuSign CEO Dan Springer. It is going to be the next big cloud because we think this is about bringing multiple clouds together. We work strongly with ERP and strongly with CRM. What connects them is the agreements those companies do.

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

The Mall Is More or Less Dead, Says Legendary Retail Analyst Jan Kniffen
The Mall Is More or Less Dead, Says Legendary Retail Analyst Jan Kniffen

The mall is more or less dead except in 279 great cases where we’ve got fabulous malls out there, says legendary retail analyst Jan Kniffen. But the 1,100 malls they’re struggling. It’s the levered retailers and the mall-based retailers that are struggling. We’re going to have 26 retail bankruptcies this year.

How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”