How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team
How To Track Your Customer Journeys in Real-Time to Empower Your Sales Team

Jonathan Rowe, Chief Marketing Officer at nCino, says that taking in data on sales prospects and making it available to salespeople can drive results: “When you are bringing all of the data into one real-time place, then you can start empowering salespeople to use the data. You can track your customer journeys in real-time.”

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says Scott Tousley of HubSpot. “He is working on this concept that is really starting to take off called Surround Sound Strategy. Essentially what that means is that it runs with the notion that marketers are selfish.”

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP
Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people. It’s really closing the gap between B2C and B2B. We just call it B2P, marketing to people.”

Cross-Media Campaign Execution is a Pain Point for Media Companies
Cross-Media Campaign Execution is a Pain Point for Media Companies

“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America Sales at WideOrbit. “The more complex the sale, the more complex the buy, the harder it gets.”

DTC Brands Doing Incredible Numbers on Shopify, Says COO
DTC Brands Doing Incredible Numbers on Shopify, Says COO

Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady and also doing very well.

We've Gotten Enormous Benefits From the Digital World, But Trust Has Really Suffered, Says SAP CEO
We’ve Gotten Enormous Benefits From the Digital World, But Trust Has Really Suffered, Says SAP CEO

I think trust has really suffered. In many ways, we’ve gotten enormous benefits from the digital world. In fact, you can stay connected to everybody, almost every place, by just picking up your device in the morning and never leaving your house.

SAP CEO: We Out-Innovated Everybody
SAP CEO: We Out-Innovated Everybody

“Where did we leave them in the dust? We basically out innovated everybody in terms of how you run your business better. Now the idea is how you create an unbelievable human experience so you inspire your people to take care of your customer and create a loyalty effect.”

Kevin David Reveals His Proven Method for Making Money With Facebook Ads
Kevin David Reveals His Proven Method for Making Money With Facebook Ads

One of the keys to making money with Facebook ads is to create and test 100 Facebook ad sets per day, says Kevin David who has become a successful entrepreneur by utilizing this strategy.

When It’s Game Time for Retail New Relic is There, Says CEO
When It’s Game Time for Retail New Relic is There, Says CEO

Whether it’s for a popular mobile app, an online video game with millions of users, or a huge ecommerce platform, they all rely on critical New Relic insights to keep revenue flowing.

Salesforce co-CEO: We Are Just at the Dawn of the Fourth Industrial Revolution
Salesforce co-CEO: We Are Just at the Dawn of the Fourth Industrial Revolution

“Our customers, they’re betting their business on us,” says Salesforce co-CEO Keith Block. “They’re disrupting their business models. They’re reinventing themselves leveraging our technology.” Block says that we are just at the dawn of the Fourth Industrial Revolution.