Advertising & Marketing

EU’s Cookie Consent Revolution: Ending the Banner Plague for a Streamlined Web
BRUSSELS—For over a decade, internet users in Europe have been bombarded with relentless cookie consent banners, those pop-ups demanding approval for tracking data on nearly eve...
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Valve’s Steam Machine Revival: Outpacing 70% of Gaming Rigs in 2026 Showdown
In a bold move that echoes its past ambitions, Valve has unveiled the next-generation Steam Machine, a compact console-PC hybrid set to launch in early 2026. This device promise...
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Meta’s Antitrust Win Ignites Silicon Valley’s Startup Acquisition Boom
SAN FRANCISCO—In a landmark ruling that could reshape the tech industry's merger landscape, Meta Platforms Inc. has secured a significant victory against antitrust regulators, p...
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Paramount’s $71B Gambit: Inside the High-Stakes Race for Warner Bros. Discovery
In the ever-shifting landscape of Hollywood's media empires, a seismic deal is brewing that could redefine the entertainment industry. Paramount Skydance, fresh off its own merg...
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Adobe’s $1.9 Billion SEO Power Play: Snapping Up Semrush in AI Era
Adobe Inc. is set to acquire Semrush Holdings Inc. in a $1.9 billion deal that underscores the growing intersection of artificial intelligence and digital marketing. The agreeme...
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AdTech’s Hybrid Shift: AI Fuels 87% Sales Jumps as CPM Fades
In the rapidly evolving world of advertising technology, 2025 is shaping up to be a pivotal year where traditional metrics like CPM (cost per mille) and CPC (cost per click) are...
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Ogilvy’s New US CEO: Lyndsey Corona Steps In to Navigate AI-Driven Agency Evolution
In a move signaling strategic shifts within the advertising giant, Ogilvy has named Lyndsey Corona as its new U.S. CEO, effective January 2026. This appointment comes amid a wav...
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Amazon’s AI Ad Revolution: UnBoxed 2025 Ushers in Agentic Tools for Smarter Campaigns
In the bustling world of digital advertising, Amazon has once again positioned itself at the forefront of innovation. At its annual unBoxed conference held in mid-November 2025,...
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Contextual Advertising’s 2025 Triumph: Privacy Drives Digital Surge
In the evolving landscape of digital advertising, contextual advertising is emerging as the dominant force in 2025, propelled by stringent privacy regulations and the phasing ou...
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Adtech’s Merger Mania: AI Fuels $13B Deal Spree Reshaping Advertising
In the fast-evolving world of advertising technology, mergers and acquisitions are accelerating at a breakneck pace, driven by the relentless march of artificial intelligence an...
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Screens to Shelves: Albertsons and NBCU’s Bold Bet on Closed-Loop CTV Measurement
In the rapidly evolving world of retail media, Albertsons Media Collective and NBCUniversal have unveiled a groundbreaking partnership that promises to redefine how advertisers...
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ContextGPT Ignites Media Buying Revolution: Wunderkind and Cognitiv’s AI Edge for BFCM Wins
In the fast-evolving world of digital advertising, where third-party cookies are crumbling and consumer privacy reigns supreme, a new partnership between Wunderkind Ads and Cogn...
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Big Tech’s Antitrust Crossroads: Meta’s Win Shakes Up Silicon Valley Power Plays
In a landmark ruling on November 18, 2025, a federal judge declared that Meta Platforms Inc. does not hold a monopoly in social networking, delivering a significant blow to the...
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Meta’s Antitrust Victory: Dodging the Breakup Bullet on Instagram and WhatsApp
In a landmark ruling that reshapes the landscape of Big Tech regulation, a federal judge has sided with Meta Platforms Inc., rejecting the Federal Trade Commission's bid to unwi...
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Gemini 3 Unleashed: Google’s AI Leap in the Race for Supremacy
In a bold move amid intensifying competition with rivals like OpenAI, Google has unveiled Gemini 3, its most advanced artificial intelligence model to date. Announced on Novembe...
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