Advertising & Marketing

Meta Lowering the Cost of Ad-Free Plans in Europe
Meta announced a price reduction for Facebook and Instagram ad-free accounts in Europe, in an attempt to appease EU regulators....
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How Small Businesses Can Compete with Big Brands Using Competitor Analysis Tools
Competition with big brands for small businesses is tough, especially in days when digital presence and visibility are mission essential. Also, big brands...
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Google Warns Advertisers Could Lose Customer Match Access for Violations
Google has sent an email to advertisers warning them they could lose Customer Match access if they engage in harmful behavior....
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How to Enhance Your Digital Workspace with Salesforce Knowledge and Other Tools
In today's fast-paced work environment, digital workspaces have become essential for maintaining efficiency and productivity. These virtual environments br...
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Mozilla Foundation Reportedly Lays Off 30% of Its Staff
The Mozilla Foundation has reportedly laid off 30% of its staff and eliminated two divisions, citing "a relentless onslaught of change."...
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Best Marketing Strategies for the Sleep Industry E-Commerce Site
People are looking for ways to improve their sleep and rest peacefully in this sleepless and tired environment. E-commerce sites provide them with the best...
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Canada Orders TikTok to Shut Down In-Country Offices
Canada is cracking down on TikTok, ordering the company to shut down its offices within the country over national security concerns....
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10 Proven Strategies to Maximize ROI in SaaS Marketing
Maximizing return on investment (ROI) in SaaS marketing is crucial for driving growth and retaining a competitive edge. With SaaS products often operating...
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X Is Raising Its Developer API By As Much As Double
X, then Twitter, began charging developers for API access in February 2023, and has now announced a major price increase....
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Reddit Turns Its First-Ever Profit
Reddit reported its third-quarter earnings, revealing that it turned a profit for the first time in its 19-year history....
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Revealing Insights from the 2024 Email Marketing Benchmarks Report
In an era where inboxes are as crowded as city sidewalks, the science behind getting your emails noticed has never been more critical. The 2024 Email Mark...
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Transforming Raw Data into Strategic Decisions: The Role of Expert Data Science Consulting
Businesses are dealing with “big data” - but what they really want is actionable insight from that data. These are the accompanying services of data scienc...
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Google Expands AI Overviews to More Than 100 Countries
Google is expanding AI Overviews in Search, rolling out the feature to more than 100 countries, providing access to more than one billion users....
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ChatGPT Search Is Now Live
OpenAI's ChatGPT search engine is now live for Plus and Team users, with the company promising it blends the best of natural language with web search....
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How to Identify Your Target Audience Effectively In Marketing Strategies
In these tech-savvy times, formulating the right strategy in digital marketing becomes the ultimate endeavor for any business intending to reach its target...
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