New Cadillac names might make it more confusing to shop for a Cadillac in the near future.
Like many other car brands, Cadillac has decided to climb onboard the alpha-numeric naming structure. For example, the Eldorado that we have seen for years will now be reimagined in 2015 as the new CT6.
This new model will be the flagship for new Cadillac names and will be on display at the New York Auto Show in April and available for purchase in late 2015.
The letters and numbers signify the model’s position in the pecking order of Cadillacs. The letters indicate the model and the numbers indicate size and position in the line-up.
There is a method to the madness of tossing out Cadillac names in favor of alpha-numeric model labels.
Uwe Ellinghaus, Cadillac chief marketing officer, explains, “As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally.”
He continued, “However, this will be an evolutionary process – we will only change a product’s name when the product itself is redesigned or an all-new model is created, as in this instance.”
So, there will be some Cadillac names remaining for a while, at least until they are re-imagined by Cadillac designers.
The movement to the letter-number combos instead of Cadillac names is said to be spurred by former Audi and Infiniti executive Johan de Nysschen. He began with renaming Infinity to its current Q and QX models back in 2012.
Johan de Nysschen also happens to be the new head of Cadillac.
What do you think? If you are going to be in the market for a car soon, does the switch from Cadillac names to a letter-number combo make it harder for you to shop for them?