Study after study has shown that businesses are really bad at social media customer service. There are certainly exceptions, but on the whole, businesses just suck at responding to...
Yelp has entered a data partnership with social media monitoring platform Sprinklr to enable businesses to monitor Yelp reviews and analyze sentiment. This is the first such partne...
Microsoft announced the launch of Skype group video calling for mobile phones and tablets. This is now rolling out on iPhone, iPad, and Android phones and tablets in Western Europe...
Facebook announced that on April 12, it will open Instant Articles to all publishers. This means that any publisher, regardless of size, will have this same content advantage as th...
About three years ago, Yelp launched its revenue estimation tool to enable local businesses to compare their Yelp-driven business to the national average. It would multiply custome...
Manny Pacquiao suffered from a serious case of foot-in-mouth when he compared homosexuals to animals during a recent interview by a local Phillipines TV station.
The former worl...
Microsoft announced an update to Office 365's people profile experience in Delve. According to the company, the update makes it easier to discover relevant content, connect with co...
LinkedIn announced a partnership with hourly work marketplace Snagajob in an effort to create new resources for jobseekers looking for this kind of work.
The partnership will b...
Introduction to Outreach Marketing
Outreach marketing is a marketing strategy that focuses on human-to-human connection and consumer psychology to position ideas, brand...
Back in 2014, Groupon launched an app called Snap, giving users cash back on certain products they buy at grocery stores. The concept was that you would go grocery shopping, then f...
Slack is celebrating its birthday with a new infographic highlighting its user base and a number of other stats.
As the company notes, it hit 500,000 daily active users a year...
Amazon announced that Amazon Web Services is acquiring NICE, a software and services provider for high performance and technical computing.
NICE will operate under its existing...
Groupon just reported its financials for Q4 with what the company calls "stronger than expected" results, including a record Black Friday and Cyber Monday period.
Revenue grew t...
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