Business

What are Retargeting Ads and Why Should Your Business Use Them?
Online retailers and small businesses understand how crucial advertising is in driving traffic to their websites. Unfortunately, 97 percent of first...
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Neil Patel: Word-of-Mouth Marketing is the Best Form of Marketing
The best form of marketing by far is word-of-mouth marketing because it is not only free but inherently viral. Internet marketing pioneer Neil Patel dives into word-of-mouth market...
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CareerBuilder CEO Says Technology is Driving Jobs Growth
The release of today’s Jobs Report shows the lowest unemployment in the US since 1969 and CareerBuilder is now predicting that an additional 8,310,0...
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Pinterest Opens Up to Third Party Influencers
Pinterest recently announced that its giving third-party influencers access to its API. While influencer marketing is not new to the social media pl...
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Reddit Hits 1 Billion Monthly Video Views, Offers New Opportunities for Advertisers
Reddit made some big changes last year, with a redesign of its website and the launch of a native video feature optimized exclusively for the site's...
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Upwork CEO Pushing to Build a Freelance Economy at Scale
The world’s largest freelancing network Upwork raised $187 million in their initial public offering this week. They currently have 375,000 freelance...
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Hopper CEO Says that their Travel App Predicts Future Prices via Big Data and AI
Hopper, an AI-driven prediction travel app that competes with Priceline and Expedia, is somewhat under the radar but actually has been around for over 3 years and has over 30 milli...
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CaaStle CEO: Our Clothing as a Service (CAAS) Technology is not Disruptive
The clothing as a service business model is not disruptive for clothing retailers says CaaStle founder and CEO Christine Hunsicker. "It's completely...
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Facebook Group Vs. Facebook Page: Which is Better for Marketing Your Brand?
For some time now, social media has been a popular way for marketers and brands to get more exposure and grow their customer base. Among the many so...
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Turo is the Airbnb of Cars and Rental Companies Hate Them
Turo, the Airbnb of cars, allows private car owners to rent out their vehicles either online or via a mobile app. Turo CEO Andre Haddad" says that business is booming and that peop...
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Foursquare CEO: Facebook and Google Are Not Your Friends and Are After Domination
Foursquare CEO Jeff Glueck said in an interview that "Facebook and Google are not your friends, they're unreliable partners and are after domination...
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Blitzscaling: Grow a High-Value Business at Lightning Speed
No one understands startups and how to make them grow at lightning speed better than Reid Hoffman. The businessman was an executive at PayPal when i...
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Search Marketers Should Reframe Around Precision Marketing
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the seco...
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Ring CEO: I Have No Animosity For the Sharks
Ring CEO Jamie Siminoff has a rags to riches story...
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