Restaurants in which the waitresses wear skimpy outfits have been the norm in the U.S. for decades. Now, one Texas sports bar has taken the moniker “breastaurant” and made it its own.

Doug Guller, the founder and CEO of Bikinis Sports Bar & Grill, this month trademarked the word “breastaurant” through the U.S. Patent and Trademark Office. The Texas restaurant chain has long billed itself as “America’s Only Sports Breastaurant” but has now made the designation official.

“We’re really excited about receiving this federal trademark,” said Guller. “Our team has worked hard over the last seven years to offer a unique experience to our fans. It just further solidifies that Bikinis Sports Bar & Grill is America’s ONLY ‘breastaurant.'”

Bikinis offers the standard spread of sports bar fare, such as chicken wings, burgers, nachos, and a variety of beers. The catch is that all of their waitresses dress in cowboy boots, short jean shorts, and bikini tops. The restaurant even sells a yearly bikini calendar featuring its waitresses.

This isn’t the first time Guller has used naming to gain publicity. Last year he purchased the ghost town of Bankersmith, Texas on Craigslist and renamed the location to Bikinis, Texas. Guller has stated that he intends to turn the town’s empty post office building into a Bikinis hall of fame.

(Photo courtesy Bikinis Sports Bar & Grill via Facebook)