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Braintrust CEO: Fully Distributed Is the Future, Not Hybrid Work

Hybrid workflows may be the talk of the day, but Braintrust CEO Adam Jackson says distributed work is the direction companies should be going....
Braintrust CEO: Fully Distributed Is the Future, Not Hybrid Work
Written by Matt Milano
  • Hybrid workflows may be the talk of the day, but Braintrust CEO Adam Jackson says distributed work is the direction companies should be going.

    Companies around the world are embracing hybrid workflows. As the COVID-19 pandemic swept the globe, companies of all sizes and across industries sent their employees home to work remotely. Many companies saw measurable benefits from remote work, including reduced real estate costs, happier employees and improved quality of life.

    As a result of remote work’s success, many companies have decided to permanently embrace a hybrid workflow, giving employees the option of working remotely at least part of the week. According to Jackson, however, those measures don’t go far enough.

    Jackson makes his argument in an article for Forbes.

    Because going hybrid isn’t enough. It’s not enough to scale your teams quickly, and it’s not enough to get the best people working on the projects that matter most.

    If you want to lead your business into the future, then you need to start looking beyond today’s best strategies and to the strategies for the future. In a world where no one knows what the next six months will look like, think about the trends that will shape the next six years.

    Jackson goes on to highlight three benefits of a fully distributed workforce, including access to a larger talent pool, the opportunity to have a more specialized focus and accelerated innovation.

    While many companies are still struggling to come to terms with a hybrid workforce, Jackson’s argument should provide food for though for executives looking for new ways to be competitive over the next decade.

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