In June, Microsoft announced it would be bringing Bing search to the Xbox this year, though the announcement was exactly for the full Bing search engine.
Frank Shaw, Corporate Vice President of Corporate Communications at Microsoft talked a bit more about it today in a blog post, sharing a video with BIng for Xbox in action. I’m having trouble getting the embed to work (you can see the video here), but basically, it shows people saying, “Xbox, Bing this,” and “Xbox, Bing that.” and Xbox surfacing games, movies, etc. through voice search.
It searches through games, music, video, and apps on the Xbox to retrieve available results. This is not searching the web, as you would traditionally do with BIng.
Here’s another video demo from E3:
“Our philosophy is pretty simple: All the entertainment you want, with the people you care about, made easy… This video brings that philosophy to life, while showing off what the combination of Xbox, Kinect, Bing and voice recognition can do for your entertainment experience,” says Shaw.
“As you can see, integration of products and services like Xbox, Kinect and Bing is at the heart of our strategy. This is just one more example of how Bing is more than just Microsoft’s search engine, competing to win against Google – Bing is also a strategic asset that makes many other Microsoft products better and more attractive to our customers. Thanks to Bing, Kinect and our voice recognition technology, we envision a future where the words ‘Hey, where’s the remote?’ are as outdated as eight-track tapes and rotary telephones.”
That’s all fine and good for Xbox users, of which there are many, but if you ask me, in terms of that competing with Google thing, Microsoft is still missing a huge opportunity here to get more search market share, by not simply providing access to the Bing web search engine via Xbox.
Microsoft already has a huge advantage over Google in the living room, thanks to the popularity of the Xbox (a major factor in Microsoft’s revenue). Google TV hasn’t worked as well as Google hoped. At least so far. The Motorola Mobility acquisition could help with that though. They make set-top boxes (among other things).
Perhaps Microsoft should put a little more emphasis on full web search from the TV sooner rather than later.