Bindi Irwin is holding her own in the world of wildlife conservation. Her famous dad, the late Steve Irwin, would be proud of his daughter in her efforts but would he agree with her latest venture?

Bindi has just joined up with SeaWorld and is catching a lot of fire from those who, you know, like to harass 15-year-olds for trying to save animals.

The sweet native Australian appeared on Good Morning America Thursday with her mother, Terri, and brother, Robert. She was happy to announce her new partnership, according to Australia’s AAP.

“I’m thrilled to be partnered up with SeaWorld,” Bindi said. “Thrilled to be part of this new project Generation Nature and just encouraging kids to change the world.” She added that she was “excited to be carrying on in Dad’s footsteps” and she also urged viewers to log on to seaworldkids.com, which is full of great info and educational games for kids.

However, some find her enthusiasm…misplaced. And they don’t mind sharing.

#BindiIrwin #Seaworld Bindi, orcas and dolphins don't like to be manhandled. They want to be free pic.twitter.com/AiPKHJ6qvR

— Mack Imadog (@MackImadog) March 7, 2014

Please @BindiIrwin don't collaborate with #SeaWorld.Visit Taiji to see how dolphins are treated. http://t.co/vOAjBLyUtk …

— Pat (@PatLawton1) March 7, 2014

Aaaand there’s always this guy,

WTF: she should just urinate on her father's grave next. "@dodo: Steve Irwin’s daughter becomes #SeaWorld ambassador http://t.co/gAkMDW1wYl"

— Rob Bieber Ⓥ (@rob_bieber) March 7, 2014

SeaWorld on the other hand, is excited to have Bindi on board,

“We are proud to partner with Bindi Irwin in a program that couples the world’s most incredible young conservationist with the passionate wildlife experts at SeaWorld,” SeaWorld spokesperson Becca Bides said. “SeaWorld has been a global leader in education, conservation and animal care for 50 years. We are excited to join forces with Bindi as we continue to educate and encourage kids to take part in helping to save wildlife.”

Is this new partnership between Bindi and SeaWorld a great way to raise wildlife conservation awareness in a new generation? Or a simple ploy by SeaWorld to clean up it’s image after the Blackfish fiasco?

Image via Twitter