Bill Cosby — or someone on his payroll — took to Twitter a few days ago to try out a little experiment with social media. Maybe Cosby had heard about the power of social media to get a buzz going for celebrities or brands. Cosby’s account has almost four million followers as it is.

Cosby’s account posted a picture of the comedian, and invited the public to get in on some fun.

“Go ahead. Meme me!” the post challenged the Twitterverse, and included a link to a meme generator on Cosby’s website with the suggested the hashtag #CosbyMeme.

And that’s when things went downhill fast.

Bill Cosby has been a hot topic of late because of resurfacing allegations that he has raped several women. The allegations have been floating around for years, even getting news coverage. But it wasn’t until another celebrity, comedian Hannibal Burress, called Cosby out on the charges that people started taking note.

“Thirteen [women accusing Cosby]? It’s even worse because Bill Cosby has the fucking smuggest old black man public persona that I hate. He gets on TV, ‘Pull your pants up black people, I was on TV in the 80s. I can talk down to you because I had a successful sitcom.’ Yeah, but you rape women, Bill Cosby, so turn the crazy down a couple notches.

“If you didn’t know about it trust me. When you leave here, Google ‘Bill Cosby rape.’ It’s not funny.”

Bill Cosby has never been convicted or even arrested on any such charges. But he has also remained silent on the matter, which stirs public curiosity.

And now the opportunity to get the whole thing rolling on social media was more than some people could pass up.

Bill Cosby asks the Internet to "meme" him, Twitter responds with rape allegations http://t.co/j3evWYUlzj #CosbyMeme pic.twitter.com/EO80Oi93hC

— New York Magazine (@NYMag) November 11, 2014

oooof…when Bill Cosby tries to start a meme: http://t.co/g6i9tDZles #fail @alby @SifisoMaz @FilmCow pic.twitter.com/UNrDRTl7uk

— ArtSlant.com (@ArtSlant) November 12, 2014

How about this one, is this one okay… RT @BillCosby: Go ahead. Meme me! #CosbyMeme pic.twitter.com/1sKnvLdyQl

— Jason Steele (@FilmCow) November 10, 2014

I made the same face. #CosbyMeme pic.twitter.com/iyuh0okjoQ

— Sean Campbell (@Melanism) November 10, 2014

I could do this all day. #CosbyMeme #cosbyproblems pic.twitter.com/A8hXSXeh6D

— sideshowRaheem (@sideshowRaheem) November 10, 2014

RT @pjhoody: Oh my god RT @hueyknew #CosbyMeme @BillCosby pic.twitter.com/AWPcYRu1QC

— Dynamics • £ (@theDYNAMICS) November 10, 2014