Apple Maps have to get better. Tim Cook knows that they have to get better. In his public apology for the iOS 6 Apple Maps fiasco, he said that "we know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard [as our other products]."
If sources reported by MacRumors are to be trusted, Apple is tapping a new source to help fix their painfully flawed new maps product: Apple retail store employees.
According to the report, "multiple sources" have confirmed that certain Apple Stores will dedicate 40 hours a week to the new project, which will ask some retail employees to help look at errors in the app and submit corrections via a "dedicated internal portal" within Apple's systems.
Not much else is know about the specifics of the program, for instance exactly how the employees are being tasked with finding errors and suggesting corrections. But at least one store has indicated that 10 employees are going to be a part of it.
If you've had your head in the sand the past couple of weeks, you may not know that Apple Maps (unveiled in the new iOS 6) has hit plenty of snags since launch. Everyone else knows that the new Apple Maps have drawn user ire for broken landscapes, mislabeled locations and landmarks, and a slew of other issues.
Of course, Apple retail store employees aren't the only people that have been tasked with improving iOS 6 Maps.
"The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you," said Cook. With every screw-up that you find and report to Apple, the Maps app will continue to improve.
Despite the early fumbles by Apple Maps, there may be a silver lining. Apparently, Apple Maps use a significantly lower amount of data than Google Maps. If and when Apple fixes Maps to users' liking, the data conservation angle may become a big selling point for using the product over the various other reliable maps products in the app ecosystem.