It’s not uncommon to hear someone lash out at Apple for being restrictive, but this takes it to a whole other level.

Chinese streaming platform Leshi TV, also known as LeTV, is expected to launch a smartphone next month. When you’re entering the smartphone market, one of your major competitors is Apple – so it makes sense that you’d want to explain why your device is better than the ever-popular iPhone. Hey, you might even want to take a shot at Apple. It’s a good way to grab headlines, if nothing else.

Well, headlines have been grabbed. LeTV CEO Jia Yueting has compared Apple to Hitler. Yes, the _____ is Hitler theme is alive and well.

The Verge first spotted Yueting’s post on his verified Weibo page. He posted a cartoon image of Hitler, with an Apple logo imposed on his red armband.

Keep hate alive: Chinese TV CEO compares Apple to Hitler http://t.co/Jq5pwJzNhn by @obrien pic.twitter.com/U2YFX5VLC7

— VentureBeat (@VentureBeat) March 27, 2015

Written across the top is “Crowdsourced, freedom vs arrogance, tyranny.”

The rest of the text, loosely translated, says that iOS is a “closed-loop platform developers love to hate” because it “greatly curb[s] technological innovation, hinders industrial progress, and hurts the interest of users.”

He calls Apple a “dusk empire.”

Apple is literally Hitler. That sure is one way to get your point across. In other news, Apple’s CEO just said he would be giving his entire fortune away to charity.

Image via Rob DiCaterino, Wikimedia Commons