Because the world needed the word ‘Deceptihog’, Rovio and Hasbro have teamed up once again to bring you a new Angry Birds mashup that will spawn a new game, a new product line, and more branded toys.
This time, it’s the Transformers.
“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds” said Blanca Juti, Chief Marketing Officer of Rovio. “This mash-up is going to appeal to those who grew up with the brand in the 80s, as well as fans of the brand today. People are going to love it!”
Yes, there will be ‘Autobirds’ and “Deceptihogs’.
— Angry Birds (@AngryBirds) June 16, 2014
“Angry Birds Transformers provides fans worldwide with a fun, new story and characters, and innovative ways, like our TELEPODS platform, for consumers to engage with the brand” said John Frascotti, Chief Marketing Officer at Hasbro. “We collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms, for a completely immersive branded experience.”
No word yet on exactly when the new Angry Birds Transformer mobile app will launch, but there’s a teaser site you can go check out right now. Other than a big graphic, all you’ll find is the tagline Birds disguised as robots in disguise.
Image via Hasbro, Twitter