Rovio, the developer behind the popular Angry Birds series of games, today announced a new spinoff of the Angry Birds series. Titled Angry Birds Stella, the new series will revolve around the pink bird (named Stella) and her avian friends.

According to Rovio the new series will be getting the full Angry Birds marketing push. This means Angry Birds Stella-related games, cartoons, toys, books, and other merchandise will be released. The series is set to debut sometime this fall.

The idea behind Angry Birds Stella seems to be a greater focus on characters. Rovio promises that Stella and the other characters in the series will be “fiesty” and have a “shared love for fun, adventure, and creativity.” The themes of the series include “inspiration, empowerment, and other real issues.” The developer also teased that the new series will feature locations in the “Angry Birds world” that haven’t yet been seen by fans.

“Angry Birds Stella is breaking the mold by introducing strong, passionate characters who really stand for something, while adding plenty of action and reality into the mix”, said Mikael Hed, CEO of Rovio. “The Angry Birds Stella story will live and evolve across physical and digital, bridging them in fun and innovative ways. Stella and her friends are here to stay, with plenty of adventures ahead of them.”

Image via Rovio