Yes, you read that correctly. Billions.
According to MediaPost Publications, Americans watched a staggering 8.3 billion ads last March, breaking all previous records in the process. And who says that we have absolutely nothing better to do with our free time than sit around staring at computer/television screens all day? Well, they may have been right. Stand proud, America.
To break this statistic down ever further, Hulu is claiming 1.7 billion ad views, while YouTube has snagged 1.2 billion. All of this equates to nearly 3.2 billion minutes worth of ad time, which is probably why you still can’t get that impossibly lame AFLAC rap song out of your head. I’ve been trying for months now, and I can’t seem to shake it.
Want even more stats for the month of March? Well, here you go:
- 181 million Americans watched 37 billion online videos
- Google Sites generated 15.7 billion views , followed by Hulu with 1 billion and Yahoo Sites with 815 million
- Video music channels VEVO and Warner Music received 49.3 and 30.3 millions review, respectively
- YouTube trumps them all with nearly 146.1 million unique views
All of this data may seem boring, so let’s put it another way: 83% of all American internet users watched online video content in March. That’s pretty amazing. So when you think your coworker is hard at work doing whatever it is he or she is supposed to do, they’re probably watching something on YouTube or Hulu through their smartphone.
I’m sure these numbers are only going to get progressively higher as even more content becomes available to online video addicts. With Hulu adding more original content and YouTube signing deals with movie studios for online rentals, chances are you’ll see these records shattered by the end of the year. Mark my words.