In an exclusive interview at SXSW, Lisa Su, CEO of AMD, provided valuable insights into the company’s vision for the future of artificial intelligence (AI) and its integration into personal computing. The discussion, led by CNBC’s John in Austin, delved into AMD’s latest advancements and underscored the transformative potential of AI technology in reshaping the computing landscape.

Lisa Su took the stage to discuss AMD’s groundbreaking initiatives and shed light on the pivotal role of AI in driving innovation in the tech industry. Against the backdrop of SXSW’s dynamic atmosphere, Su emphasized AMD’s commitment to leveraging AI to empower users and enhance their computing experiences.

The conversation revolved around the emergence of AI-enabled personal computers (PCs) and their potential to revolutionize everyday computing tasks. Su addressed concerns about the accessibility of AI technology, highlighting AMD’s efforts to democratize AI and make it accessible to users of all backgrounds.

Su elaborated on AMD’s vision for AI-powered PCs, emphasizing their ability to enhance productivity, streamline tasks, and personalize user experiences. From text-to-image capabilities to advanced personal assistance features, AI-driven innovations promise to redefine how users interact with their PCs.

The interview also explored the role of AI in professional settings, with Su discussing its applications in industries such as filmmaking and content creation. By harnessing AI to streamline workflows and enhance creativity, AMD aims to empower professionals with cutting-edge technology that drives innovation.

As the discussion unfolded, Su shared insights into AMD’s ongoing efforts to push the boundaries of AI technology and drive advancements that benefit users worldwide. With AMD at the forefront of AI innovation, the future of computing looks brighter than ever, promising to revolutionize how we work, create, and connect.

As SXSW draws to a close, Su’s interview is a testament to AMD’s unwavering commitment to driving technological innovation and shaping the future of AI-powered computing. With Su’s visionary leadership, AMD is poised to lead the charge in unlocking the full potential of AI technology and empowering users to achieve more with their PCs.