Amazon continues to find new and innovative ways to attempt to give away its safe-to-say-failed foray into the world of smartphones.

The company is currently offering the Fire Phone, unlocked, for just $189. As you’re well aware, that’s cheaper than what most top-tier smartphones will run you if you agree to a two-year contract with a carrier.

The price drop comes as part of Amazon’s daily deals, and will be available until 12am PST.

This isn’t the first time Amazon has offered it up for a ridiculously low price. Back in November, the company ran a promotion for a $199 unlocked Fire Phone.

And the phone is still just $0.99 with a two-year contract.

So far, Amazon has sort of admitted it made a mistake with the smartphone.

“We didn’t get the price right,” Amazon Senior Vice President of Devices David Limp said last year. “I think people come to expect a great value, and we sort of mismatched expectations. We thought we had it right. But we’re also willing to say, ‘we missed.’”

But price wasn’t the only thing behind the Amazon Fire Phone’s abject failure. As a new report from Fast Company suggests, the device never really had a chance. As it turns out, nobody wanted an Amazon Fire Phone – and more importantly, nobody needed one.

Image via Amazon