Spotify AB is intensifying its push into the audiobook market, unveiling new subscription tiers that aim to capture a larger share of listeners who crave narrated content alongside...
For years, podcasts have been a relatively ad-light oasis, a space where content creators and listeners could connect without the intrusive barrage of commercials that characterize...
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Z...
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is ar...
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