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Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Z...

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is ar...

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of...

Canada Prepares to Regulate Podcasts

Canada is preparing to regulate podcasts, a move that is drawing criticism across the internet. The Ca...

Spotify Adds Auto-Generated Podcast Transcripts & More

Spotify is celebrating International Podcast Day with a number of updates to its podcast features, including transcripts....

Google Is Ditching Google Podcasts In Favor of YouTube Music

Google is killing off yet another product, Google Podcasts, with plans to move all podcast features to YouTube Music....

Spotify Is Testing Podcast ‘Voice Translation’

Spotify is piloting a major new feature, one that would translate podcasts into other languages — while still using the podcaster’s voice....

New York Post: Amazon Purchased Snackable.AI

Amazon has quietly purchased Snackable.AI as the company works to catch up in the artificial intelligence market....

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, V...

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says...

Podcast Revenue in the US Set to Surpass $4 Billion in 2024

Podcasting is enjoying a major growth spurt, with the industry expected to surpass $4 billion in revenue in the US alone by 2024....

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