Advertising & Marketing

Google Revamps Discover Feed with X, Instagram, YouTube Integration
Google's latest move to revamp its Discover feed marks a significant shift in how the tech giant curates content for millions of users, blending traditional news with the fast-pace...
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Searchflex’s Ecommerce SEO Playbook: The Systems We Use to Scale 
Most ecommerce brands don’t stall because of weak products-they stall because their search systems are misaligned with margin, intent, and attribution....
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Samsung TV Plus Launches BillboardTV: Free 24/7 Music Channel
A New Era in Music Streaming In a move that underscores the growing convergence of music media and smart TV platforms, Samsung TV Plus and Billboard have unveiled...
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FCC Chair Carr Threatens Action Against ABC, Disney Over Kimmel Misinfo
FCC Chairman's Threat Amplifies Debate on Broadcast Accountability In a move that has...
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TikTok US Users Grow 15% Despite 2025 Ban, Revenue Surges
In the face of mounting regulatory pressures, TikTok has defied expectations with a remarkable surge in user growth across the United States this year. Despite a nationwide ban...
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OpenAI Upgrades ChatGPT Search for Accuracy and Shopping Enhancements
OpenAI has rolled out significant enhancements to its ChatGPT search functionality, aiming to refine the user experience amid growing competition in AI-driven search tools. The upd...
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Trump Approves TikTok US Deal with American Investors to Avert Ban
President Donald Trump has unveiled a tentative framework that could reshape the future of TikTok in the United States, potentially averting a ban on the popular short-video app. A...
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Consumers Shift Search from Google to TikTok, Amazon, and AI Tools
In the ever-evolving world of digital marketing, consumer search habits are undergoing a profound transformation, driven by the rise of artificial intelligence and alternative plat...
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Trump Extends TikTok Deadline to December Amid U.S.-China Deal
In a move that underscores the intricate dance between U.S. national security concerns and global tech diplomacy, President Donald Trump has extended the deadline for ByteDance Ltd...
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Google Ads Strategies: Small Businesses Beat Big Competitors
In the competitive arena of digital advertising, small businesses often wonder if they can still hold their own against deep-pocketed giants on platforms like Google Ads. Recent in...
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Retail Media’s $179B Surge: Measurement Becomes Key Battleground
In the fast-evolving world of retail media, where advertising budgets are surging toward unprecedented heights, measurement has emerged as the critical battleground for brands and...
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Oracle Secures $300B Cloud Deal with OpenAI for AI Models Like Stargate
In the high-stakes world of artificial intelligence, where compute power is the new oil, Oracle Corp. has emerged as an unexpected powerhouse through a landmark partnership with Op...
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Competitive Intelligence in Marketing: AI Tools and Strategies for 2030
In the fast-evolving world of marketing, competitive intelligence (CI) has become an indispensable tool for businesses aiming to outmaneuver rivals and capture market share. At its...
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AI Widens B2B-B2C Marketing Divide in 2025: Trends and Ethics
As artificial intelligence reshapes marketing strategies, the divide between business-to-business and business-to-consumer approaches is growing sharper, particularly as we head in...
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Microsoft Integrates Sponsored Ads into Bing Image Search
Microsoft's latest move in its Bing search engine has stirred discussions among digital marketers and search engine optimization experts, as the company begins integrating advertis...
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