Advertising & Marketing

Alphabet Q2 Revenue Soars 14% to $84.7B on AI and Cloud Growth
In the latest quarterly earnings report from Alphabet Inc., the parent company of Google, a subtle but significant shift is emerging: artificial intelligence is eclipsing tradition...
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Meta Builds AI Search Engine to Break Free from Google and Bing
In the ever-evolving world of digital technology, Meta Platforms Inc. has long been a dominant force in social networking, but recent whispers suggest the company is eyeing a bo...
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PacSun’s TikTok Strategy Boosts Denim Sales for Gen Z
In the fast-paced world of fashion retail, PacSun has emerged as a trailblazer by leveraging TikTok's viral power to propel its denim line into the spotlight. What began as a se...
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TikTok Expands Search Ads to Challenge Google Dominance
In the ever-evolving world of digital advertising, TikTok is making aggressive moves to solidify its position beyond viral videos and into the lucrative realm of search-based marke...
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Google RSA Updates: Headline Click & Conversion Metrics for Better ROI
Google's Latest RSA Enhancements Signal a Shift in Ad Optimization In the ever-evolving world of digital advertising, Google has introduced significant updates to...
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Gamers Bypass UK Age Verification with Death Stranding Selfies
In the evolving realm of digital regulation, the United Kingdom's Online Safety Act has introduced stringent age verification measures to shield minors from adult content online. P...
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Paramount+ August 2025 Lineup: Thrillers, Family Specials, and Live Sports
Paramount+'s August Lineup: A Focus on Niche Appeal As streaming services continue to vie for subscriber attention in a crowded market, Paramount+ is rolling out a slate of...
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Paramount+ August 2025 Lineup: 57 Movies, 6 Shows with Avatar and Star Trek
Paramount+'s August Lineup Signals Strategic Push in Streaming Wars As streaming services vie for subscriber loyalty amid rising churn rates, Paramount+ is rollin...
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Blending SEO and GEO for AI-Driven Visibility Success
In the evolving world of digital marketing, traditional Search Engine Optimization (SEO) has long been the cornerstone for businesses aiming to climb the ranks on platforms like Go...
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From SEO to GEO: Optimizing for AI-Driven Visibility
In the evolving world of digital visibility, businesses are grappling with a seismic shift from traditional search engine optimization (SEO) to the emerging field of generative eng...
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Elon Musk’s X Hits UK Users with Access Limits from Age Verification Bug
In the ever-evolving world of social media, Elon Musk's X platform—formerly known as Twitter—has once again found itself at the intersection of technological innovation and regulat...
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2025 Tech Trends: AI Integration Drives Efficiency and Innovation
In the rapidly evolving world of technology, artificial intelligence continues to dominate discussions among industry leaders, with breakthroughs promising to reshape everything fr...
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DOJ Scrutinizes Google’s AI Dominance and Antitrust Edge
Google's Dominance in AI Sparks Debate In the rapidly evolving world of artificial intelligence, Google has positioned itself as a formidable leader, but not without contro...
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Google’s Indexing Process: Crawling, Caffeine, and SEO Optimization
In the ever-evolving world of search engine optimization, Google's recent revelations at its Search Central Live APAC 2025 event have shed new light on the intricate mechanics o...
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Google Updates Business Profiles with Inclusive Attributes for 30% SEO Boost
Evolving Attributes in Google's Business Ecosystem In the ever-shifting world of local search optimization, Google has recently confirmed a series of updates to its Busines...
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