Advertising & Marketing

Google’s Pushback Against DOJ’s Antitrust Remedies: A Closer Look
Google has fired back at the Department of Justice (DOJ), offering its counterproposal to the DOJ's proposed remedies in its landmark antitrust case agains...
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EU Wants Apple to Make AirDrop Interoperable With Android
The EU is continuing its efforts to break down walled gardens, including Apple's, with its latest effort aimed at forcing the company to open AirDrop....
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The Cost of Negative Content: Why You Should Act Fast to Remove It
Negative online content is more than just embarrassing. It can harm your reputation, cost you opportunities, and even damage your mental health. Whether it...
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Smarter Ads, Bigger Impact: Why AI is the Missing Link in Digital Marketing
Every click counts and every impression matters in the crowded digital space. Traditional marketing methods often struggle to keep pace with the sheer comp...
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X’s Premium+ Subscription Gets a Price Hike
X (formerly Twitter) has raised the price of its Premium+ subscription, going from $16 per month to $22 per month....
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Blackberry Sells Cylance to Arctic Wolf
Blackberry and Arctic Wolf announced a deal for the sale of Cylance, "the pioneer of AI-based endpoint protection," for $160 million....
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Use This Trick to Avoid YouTube TV Price Hike for Six Months
YouTube TV (YTTV) users wanting to lock in their existing price can use a simple trick to postpone the service's price hike for at least six months....
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CPG Trends 2024 and Beyond: AI’s Role in Revitalizing Growth
The consumer packaged goods (CPG) industry, known for decades of reliable growth and stable returns, is at a critical turning point. With slowing revenues, rising costs, and fragme...
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YouTube TV Is Hiking Prices…Again
YouTube TV is once again raising prices for its streaming TV service, going up a full $10 per month, beginning in mid-January 2024....
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Meta Is Testing Metrics for Individual Posts on Threads
Meta is testing changes and improvements to Insights on Threads, giving users the ability to measure metrics for individual posts....
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Google Clarifies Its Site Reputation Abuse Policy
Google is clarifying its site reputation abuse policy, a change in its search algorithm that has...
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Judge Denies TikTok Appeal of US Ban
U.S. Court of Appeals for the District of Columbia Circuit has denied an appeal by TikTok, upholding a ban that will go into effect in January....
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The Importance of Niche Marketing in Business Growth
In the crowded world of business, standing out requires more than offering great products or services—it requires the ability to connect with a specific au...
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EU’s Renewed Push for Chat Control: A Deep Dive Into Privacy and Security
The European Union is once again at the crossroads of technology, privacy, and security with its renewed attempt to enforce the controversial Chat Control...
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Telegram Joins Internet Watch Foundation to Fight CSAM
Telegram is finally taking steps to fight child sexual abuse material (CSAM), joining the Internet Watch Foundation (IWF)....
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