Advertising & Marketing

ServiceNow’s AI Revolution: Reinventing CRM to Secure Customer Loyalty
As the business landscape rapidly evolves, technology leaders are steering their customers toward the next frontier of customer experience, leveraging arti...
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Disney Surges on Q2 2025 Earnings Beat and Upgraded Outlook
In a strong showing that reverses some of the uncertainty dogging The Walt Disney Company in recent quarters, the Burbank-based media powerhouse reported second-quarter fiscal 2025...
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Google Unveils AI Max to Leverage AI for Search Campaigns
Google has unveiled a new search tool, AI Max, giving organizations the ability to leverage AI to "take your Search campaigns to the next level."...
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Google Wins Praise for Involving Parents in Gemini for Kids
Google announced Gemini AI for kids under 13—sparking concern among some organizations—but the company is winning praise for its plans....
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Google Announces Android Digital Credentials Support
Google is giving Android a major new feature, adding support for managing digital credentials, such as driver's licenses and passports....
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Robby Starbuck Files Defamation Lawsuit Against Meta Over False AI Claims
The collision between artificial intelligence and the law took a high-profile turn this week as conservative activist Robby Starbuck filed a defamation law...
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Google Unveils Enhanced Privacy and Measurement Features Aimed at Marketers and App Developers
In a move reflecting the rapidly changing strategies of digital advertising, Google has unveiled a series of enhanced privacy and measurement features aimed at marketers and app de...
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Google NotebookLM Introduces Multilingual Audio Overviews for AI Podcasts
Google has announced a major expansion of its experimental research product, NotebookLM. Effective immediately...
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T-Mobile’s Clint Patterson Joins Project Kuiper As CMO
Clint Patterson, former T-Mobile SVP of Product Marketing and CMO of T-Mobile Prepaid, has left the company and joined Amazon's Project Kuiper as CMO....
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DOJ Wants to Force Google to Sell Its Ad Business
The Department of Justice is continuing its efforts to break up Go...
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Threads Surpasses 350 Million Monthly Active Users
Meta continues to gain grown with its Threads platform, with the app now boasting more than 350 million monthly active users....
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Google’s Ad Tech Showdown: Trials, Remedies, and the Battle Over Real-Time Bids
Google’s digital advertising business faces mounting regulatory turbulence and technical scrutiny as U.S. authorities intensify enforcement of competition...
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EU Fines TikTok €530 Million for Transferring Data to China
TikTok is in trouble for transferring data to China——yet again—with the Irish Data Protection Commission (DPC) fining the company €530 million....
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The New Role of Marketers: Human-AI Collaboration
In today's fast-evolving digital landscape, the expectations placed upon marketing organizations are unprecedented. Demand for agile content production, hyper-personalization, and...
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How to Create a Marketing Plan That Doesn’t Waste Time or Money
In any industry, a bad marketing plan wastes money and can sink your business. Even simple mistakes – like running ineffective PPC ads – can be financially...
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