OmniChannelMarketer

In an era of YouTube, Instagram Stories, Live Streams, webinars, and more, it is evident that this is the age of video supremacy. Given this exponential ri...

Why Is Content Marketing So Powerful?

Content marketing is a powerful digital marketing strategy that can provide many benefits for companies:...

Reddit 1-800 Flowers Ad Goes Viral

"Our ads on Reddit have gotten a lot of traction and puts a big smile on people's faces," says 1-800 Flowers CEO...

Walmart+ Goes Head To Head With Amazon

Walmart launches Walmart+ a subscription service that competes directly with Amazon Prime and c...

What Can Marketing Firms Learn From Real Estate Advertising?

Selling real estate is a very different endeavor than just about any other sales. You are trying to market a major asset that is both an investment and a b...

Reddit 1-800 Flowers Ad Goes Viral

"Our ads on Reddit have gotten a lot of traction and puts a big smile on people's faces," says 1-800 Flowers CEO...

Ecommerce Nearing $1 Trillion

"We're forecasting that ecommerce spending this year will be somewhere between $850 billion and $930 billion," says John Copeland, Vice President of Marke...

Facebook Buying CRM Startup Kustomer

Facebook has reached a deal to acquire Kustomer, the maker of a “customer service CRM platform built for today.” The deal,...

Macy’s Thanksgiving Day Parade For TV Only, Says CEO

"The Macy's Thanksgiving Day Parade is not going to be a live event but it's all going to be filmed live," says Macy's CEO Jeff Gennette. "It's going to be...

Walmart+ Goes Head To Head With Amazon

Walmart launches Walmart+ a subscription service that competes directly with Amazon Prime and c...

Walmart Joining Microsoft in Effort to Purchase TikTok

Walmart is getting in on the TikTok action, joining Microsoft’s bid to purchase the beleaguered social media platform....

Walmart CEO: We Had To Become More Digital

"We had to learn to work in different ways to become more digital and to put data to work in different ways," says Walmart CEO Doug McMill...

Symphony Technology Group Buys RSA From Dell Technologies

Dell Technologies has agreed to sell RSA to Symphony Technology Group, in an effort to streamline its business portfolio and strategy....

Zebra Tech Tracking Technology Integrating Deep Into Sports and Business

“We've learned this past year that the tracking system we have with the NFL is actually considered to be the best by the broadcasters, coaches, and the fan...

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