MarTechPro

AI’s Impact on Content Creation: A Tug-of-War Over Rights and Revenues
In the rapidly evolving digital landscape, the advent of AI technologies like Google's 'AI Overview' and OpenAI's ChatGPT is igniting a fierce debate over the rights and revenues o...
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Mastering Microsoft Ads: A Step-by-Step Guide
In the ever-evolving digital marketing landscape, understanding the intricacies of online advertising platforms is essential for businesses looking to maximize their reach and driv...
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Unveiling Your Local SEO Goldmine: A Tactical Guide to Keyword Research
In a world where the digital marketplace reigns supreme, businesses striving for online visibility often lose themselves in a sea of keywords and search terms. But fear not—...
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Cracking the Code: Boosting Your Website’s Search Ranking with Performance Optimization
In the ever-evolving realm of online marketing, where the battle for visibility rages on, a new frontier has emerged: the importance of website performance in securing a coveted sp...
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Ad-pocalypse Now: Are Google Ads No Longer Working?
In the dynamic world of digital marketing, Google has long been a titan, reigning supreme over the multibillion-dollar advertising landscape. For years, b...
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Ecommerce, Search, Social… and Conversational Space?
"When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social," says LivePerson CEO Rob Locascio. "Th...
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Ecommerce, Search, Social… and Conversational Space?
"When I look at the conversational space I think it's going to have as much impact as ecommerce or search or social," says LivePerson CEO Rob Locascio. "Th...
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Is TikTok Replacing Google?
Digital marketing entrepreneur Eric Siu, asks an interesting...
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3 Digital Marketing Methods Every Business Needs
As a business owner in the 21st century, it’s important to take advantage of the tools and technology available when engaging with your customer...
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How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
ā€œThere is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,ā€ says...
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Google Ads Error Impacting Video Pages in Google Ads Frontend
Google Ads is experiencing a major issue, one that is impacting access to Video pages in the Google Ads Frontend....
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Google Search Console Now Has Page Experience For Desktop
Google has unveiled a dedicated ā€˜Desktop’ section in the Page Experience reports of its Search Console....
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SEO 2018 is All About Branded Search Queries
SEO pioneer and Moz co-founder Rand Fishkin was recently...
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Google Cloud Retail Search to Address $300 Billion E-Commerce Search Abandonment
Google is trying to help the e-commerce industry address a $300 billion abandonment issue with Google Cloud Retail Search....
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EU Gives Google Two Months to Clean Up Hotel and Flight Searches
Google has once again earned the ire of the EU, being given two months to clean up its flight and hotel search results before being penalized....
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