MarketingNews

5 Ways to Stop Ad Fatigue From Killing Your Facebook Campaign
The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reported...
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Google Collaborates With Newsgroups to Show Tabular Data in Search Results
Google just announced that it will be using a new type of formatting for how newsgroups present their data in Search results. This will make it easi...
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Twitter Enlists Academic Researchers to Reduce Offensive Tweets
Twitter recently announced that it will enlist academic research groups to help in its project on conversation health. The researchers will study th...
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Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know
The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even...
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Snapchat and Amazon Could Be Teaming Up on a New Visual Search Tool
Snapchat is seeking to expand its horizons and utilize its camera to go beyond social media with a new visual search feature. This novel search capa...
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Twitter Gets Rid of 70 Million Fake Accounts in May and June, Cracks Down on Trolls
Twitter has been aggressively suspending false accounts in a bid to curtail the spread of fake news. The company’s massive crackdown on trolls and b...
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5 Ways to Establish Core Brand Values
Your brand is more than just your company or product name. It's one of the best ways of setting yourself apart from your competitors. Unfortunately,...
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Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform
With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they'll also be gettin...
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Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses
Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand....
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Instagram Now has 1 Billion Monthly Users, Launches IGTV for Content Creators
Instagram has just hit one of its most crucial milestone – one billion users. The news came on the heels of the company's launch of IGTV or Instagra...
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5 Tips to Help You Optimize Your Website for Voice Search
It took a few years but voice search has finally matured, with Alexa, Siri and other voice-activated helpers now fast becoming the norm instead of a...
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Instagram Just Added an eCommerce Feature to Stories
Instagram is allowing users to buy what they see on Stories without having to leave the app. The photo and...
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US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year
The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and Price...
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The Death of Net Neutrality and What it Means for Consumers
It finally happened. The repeal of net neutrality laws by the Federal Communications Commission (FCC) took effect on Monday....
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5 Ways to Boost Your Brand Using Social Media Polls
If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling...
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