MarketingStrategiesPro

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says...
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Marketing: the Fledgling Artists’ Secret Weapon
If you ask anybody in Hollywood, in the music industry, in the publishing world or in any economically-viable, artist-led business, what is needed to make...
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How Do You Measure the Success of a Content-Driven Marketing Strategy?
Content marketing is reshaping ecommerce for companies large and small. That's because marketing is about trust first and foremost and marketers are realizing that quality content...
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Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
If you avoid these seven online marketing mistakes and you follow these tips you...
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Reddit 1-800 Flowers Ad Goes Viral
"Our ads on Reddit have gotten a lot of traction and puts a big smile on people's faces," says 1-800 Flowers CEO...
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LinkedIn Killing Stories, Revamping Videos
LinkedIn is killing off its ephemeral Stories features but plans to use what it learned to improve videos across its platform....
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Twitter Announces Shop Module, Its Foray Into E-Commerce
Twitter is looking to help businesses bring e-commerce to their Twitter profiles with a new feature called Shop Module. Shop Module is designed...
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Target CEO Says Digital Performance Up 50%
"Our digital performance was up...
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Workday CEO: Digital Transformation To Be Faster Trend Out Of Pandemic
"Digital transformation will come out as a faster trend out of the pandemic," says Workday co-CEO Aneel Bhusri. "What's been interesting about the pandemic...
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Disney Accelerating Pivot To DTC-First Business Model
During yesterday's earnings call Disney CEO Bob Chapek said it has accelerated the comp...
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Instagram Unveils Live Rooms, Ability to Livestream With Three People
Instagram has introduced Live Rooms, doubling the capacity of its Live on Instagram feature. Instagram previously allowed creators to go live w...
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Twitter Works to Make Advertisers Feel Safe
Twitter is taking steps to ensure advertisers feel safe on its platform, a vital step for the company’s long-term growth. One of the biggest ch...
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Uber CEO Says ‘Eats’ Growing At Unprecedented Rate
"The Uber Eats business continues to grow at unprecedented rates," says Uber CEO Dara Khosrowshahi. "Revenue has almost tripled year on year. That business...
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Stitch Fix CEO Says Localization and Brand Marketing are Key
Stitch Fix founder and CEO Katrina Lake says that "we are still early in the journey but have learned a lot in the last couple of years on the marke...
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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...
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