MarketingStrategiesPro

Retailers Should Focus On The Last Mile, Says Justuno CEO
"Conversion optimization is the same as it's been for a while," says Justuno CEO Erik Christiansen. "People still don't want to focus on the last mile. We'...
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Consider These Five Things for Your Company’s Marketing Strategy
One question remains top of mind for every business owner: How do I reach my target audience? They try to find the answer in the next-best marketing trends...
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Microsoft Advertising Adds Target Impression Share Automated Bids
Microsoft has released its August product updates, including Target Impression Share automated bidding. Manually managing a search campaign can...
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Hotel Marketers Are Turning to TikTok…and You Should Too
Hotel marketers are increasingly turning to TikTok in an effort to attract guests, setting an example others should follow....
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How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales
ā€œThere is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,ā€ says...
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Marketing: the Fledgling Artists’ Secret Weapon
If you ask anybody in Hollywood, in the music industry, in the publishing world or in any economically-viable, artist-led business, what is needed to make...
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How Do You Measure the Success of a Content-Driven Marketing Strategy?
Content marketing is reshaping ecommerce for companies large and small. That's because marketing is about trust first and foremost and marketers are realizing that quality content...
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Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel
If you avoid these seven online marketing mistakes and you follow these tips you...
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Reddit 1-800 Flowers Ad Goes Viral
"Our ads on Reddit have gotten a lot of traction and puts a big smile on people's faces," says 1-800 Flowers CEO...
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LinkedIn Killing Stories, Revamping Videos
LinkedIn is killing off its ephemeral Stories features but plans to use what it learned to improve videos across its platform....
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Twitter Announces Shop Module, Its Foray Into E-Commerce
Twitter is looking to help businesses bring e-commerce to their Twitter profiles with a new feature called Shop Module. Shop Module is designed...
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Target CEO Says Digital Performance Up 50%
"Our digital performance was up...
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Workday CEO: Digital Transformation To Be Faster Trend Out Of Pandemic
"Digital transformation will come out as a faster trend out of the pandemic," says Workday co-CEO Aneel Bhusri. "What's been interesting about the pandemic...
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Disney Accelerating Pivot To DTC-First Business Model
During yesterday's earnings call Disney CEO Bob Chapek said it has accelerated the comp...
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Instagram Unveils Live Rooms, Ability to Livestream With Three People
Instagram has introduced Live Rooms, doubling the capacity of its Live on Instagram feature. Instagram previously allowed creators to go live w...
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