Yahoo! Small Business Advisor vice president and GM Tom Byun spoke with WebProNews today, to relate some new features and share some insight regarding the platform. Most recently,...
Data suggests that content and ideas online spread most effectively through large numbers of people sharing with small groups. There is little supporting data to prove that influen...
For decades, companies were very good at pushing messages into markets and talking at people rather than with them. Now companies are embracing the idea of two-way interaction....
What is a Facebook fan worth? It's a question that many have attempted to answer. These answers are often greatly debated. Can you place a set value on a Facebook fan?
The lates...
There’s an old saying, “If it ain’t broke, don’t fix it.” Twitter is a paradox that redefines that old saying to, “If it’s broke, don’t fix it, because it works.”
For al...
Sometimes the path of least resistance unwinds into a far more complicated and arduous journey than we anticipated. In times of change, taking the path less traveled is easie...
Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our...
People who say social media isn’t measurable aren’t looking very hard.
The truth is that there are at least 25 viable metrics you can use to evaluate...
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