EnterpriseMarketingNews

T-Mobile CEO: Our Competitors Spent $80 Billion To Catch Up and They Fell Short
"Our competitors just spent a combined $80 billion trying to catch up and match us and they fell short," says T-Mobile CEO Mike Sievert. "We didn't just le...
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Salesforce Buys Slack for $27.7 Billion
Salesforce announced that it is buying Slack for $27.7 billion in cash and stock. The company says that combining Slack with Salesforce Customer 360 will b...
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Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience
Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 milli...
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Are Big Physical Tech Conferences Dead?
One of the many huge ramifications from pandemic lockdowns has been the advent of large physical conferences converted to virtual conferences. This has bee...
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COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising....
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Sony Invents Virtual Reality Display Visible To the Naked Eye
Using spatial reality to combine the virtual and physical world, Sony's new...
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Why You Should Be Using UGC in Your Facebook Ads
In a struggle to display authenticity without resorting to obvious pandering, while still hitting ROI targets, some brands find Facebook Ads diffic...
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Salesforce CEO: We Are In A New Digital World
"We are in a new digital world―in an ALL digital world," says Salesforce CEO Marc Benioff. "The past is gone and it's not coming back. We are not in the fu...
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Businesses Being Reimagined In A World That Is Now Entirely Digital
“There's a real recognition that digitization and transformation a...
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How Marketers Can Have a Great Voice in the C-Suite
Marketers often think that their voice is not listened to and that there is often a disconnect with C-suite execs. Unilever CMO Keith Weed said, "I...
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Customer Meetings Will Change Forever, Says Shark Tank’s Robert Herjavec
Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Team...
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6 Ways to Achieve Great Employee and Customer Engagement
There are six things that you need to think about with employee engagement and customer engagement says...
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Qualtrics IPO Is A Win-Win, Says SAP CEO
Just twenty short months after SAP announced their intention of...
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How Amperity Uses Machine Learning To Unlock Data and Supercharge Marketing
“Nobody was using machine learning to point at the underlying consumer data to help make sense of it and bring it together,” says Matthew Biboud-Lubeck of...
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Without AI, Real-Time Personalization Would Not Be Possible
“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn thro...
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