EmailMarketingToday

Gmail’s ‘Confidential Mode’ May Expose Users to Phishing Scams, Raises Red Flags at DHS
A new Google Mail feature has caused the Department of Homeland Security (DHS) to raise concerns about users' privacy and security. According to...
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Popular Google, FireFox Extension is Secretly Tracking User Activity
A popular browser extension that helps personalize how a website looks has been found to be tracking user activity. The revelation has pushed Google...
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Shopify’s ‘Ping’ App Streamlines Customer Conversations for Merchants
As an entrepreneur, time is your most valuable resource, especially when you're in a highly competitive market. Shopify is now helping businesses ma...
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Top 5 KPIs That Will Keep Your eCommerce Business on Track for Success
Running an eCommerce business is no walk in the park. Most of the time, things change so quickly that it's difficult to keep track of what's working...
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5 Ways to Boost eCommerce Sales with Product Recommendations
Businesses know that acquiring new customers is more difficult and costlier than selling new products to existing customers. This is why eCommerce b...
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4 Tips for Personalizing Your Next Email Campaign
When it comes to online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that ha...
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Data is the Foundation of Innovation
Intel CEO Brian Krzanich told his Keynote audience at CES that data has now become the foundation of innovation. Data started as a static tool used by companies to see trends and...
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5 Things You Should Know About Marketing to Baby Boomers
Millennials have been on the radar of most marketers the...
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Email Marketing Trends to Watch Out for in 2018
The number of email users have grown exponentially over the years, and there's no sign that it will be stopping in 2018. Studies have shown that alm...
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Facebook Articles Now Have Call-to-Action Units for Email Newsletter Sign-Ups
Facebook Media recently announced two updates to Instant Articles that should hel...
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Email Marketers Are Missing Out On Metrics
An extensive study recently released by GetRepsone and SmartInsights shows that while email is clearly the most effective marketing channel, marketers overall aren't fully utilizin...
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Best Digital Marketers in E-Commerce Announced
Internet Retailer's recent report series The Best Digital Marketers in E-Com...
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Real Time Personalization Tripled Retailer’s Email Revenue
There is no other digital marketing medium more powerful for retailers and businesses in general than email. Besides the one-on-one setting that email provides, the growth of marke...
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B2B Marketers, What You’re Asking for is Bad Form
I’ve been doing this for years and I have to get this off my chest. I’ve seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I’ve seen brilliant ones that turned...
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We Don’t Sell Products, We Sell Change
"I actually believe that we don't sell products, we sell change," says Tiffani Bova, Customer Growth and Transformation Evange...
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