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Every generation is grouped according to the time its members were born, but for years now, there's been an ongoing debate about the specific cutoff...

How Mattel Optimizes Marketing on Walmart.com

Mattel is one of the largest distributors and brands sold on Walmart.com. Meredith Wollman manages the customer...

Brands Are Waking Up to the Inevitable of Selling on Amazon

"Ecommerce is essentially digital disruption," says David Spitz, ChannelAdvisor CEO, at t...

The Rise of the Connected Marketer

Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa,...

Have You Tried ‘Doctor Fork’ Pizza Yet? Google Pushes Fake Food Ads in Marketing Experiment

Google and Unskippable Labs cooked up a new project that has marketers salivating with new ideas. The comp...

The Challenges of Brand Search and PPC

Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have...

People Don’t Buy Products, They Buy Stories

Social media marketing expert and speaker Ben Malol was recently interviewed at Affiliat...

Facebook is Helping Brands Skyrocket Ad Conversions by Turning Still Images Into Videos

Social media use is steadily growing each year....

How to Harness the Combined Power of Search and Video to Increase Ad Conversions

One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year, Google made that even more effective by combining the power of video...

Benefits of Adding In-App Advertising to Your Marketing Strategy

In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to...

7 Most Attention-Grabbing Words to Use in Your Online Marketing

Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a custo...

5 Ways to Stop Ad Fatigue From Killing Your Facebook Campaign

The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reported...

5 Ways to Establish Core Brand Values

Your brand is more than just your company or product name. It's one of the best ways of setting yourself apart from your competitors. Unfortunately,...

Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform

With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they'll also be gettin...

Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses

Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand....

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