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The Challenges of Brand Search and PPC
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have...
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People Don’t Buy Products, They Buy Stories
Social media marketing expert and speaker Ben Malol was recently interviewed at Affiliat...
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How to Harness the Combined Power of Search and Video to Increase Ad Conversions
One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year, Google made that even more effective by combining the power of video...
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Benefits of Adding In-App Advertising to Your Marketing Strategy
In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to...
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7 Most Attention-Grabbing Words to Use in Your Online Marketing
Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a custo...
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5 Ways to Stop Ad Fatigue From Killing Your Facebook Campaign
The Internet and social media have made it easy for brands to get their message out to millions of people. In fact, the average American is reported...
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5 Ways to Establish Core Brand Values
Your brand is more than just your company or product name. It's one of the best ways of setting yourself apart from your competitors. Unfortunately,...
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Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform
With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they'll also be gettin...
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Google Rebrands AdWords, Introduces ‘Smart Campaigns’ for Small Businesses
Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand....
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Bing Gets New ‘Visual Search’ Feature, Competes With Google Lens
Microsoft is not going to let Google have all the fun. The company has recently unveiled Visual Search for Bing, a feature that's expected to comple...
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5 Ways to Boost Your Brand Using Social Media Polls
If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling...
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