Businesses are inundated with an array of platforms and strategies, making maximizing return on investment (ROI) a critical focus for enterprise-level digital marketing leaders. Co...
At the Adobe Summit, the premier conference for digital marketing and customer experience professionals, CEO Shantanu Narayen sat down for an exclusive interview with CNBC to discu...
In the bustling market of 2024, where trends flicker and fade like sparks in the wind, who could have foreseen that the humble Stanley Cup would emerge as the emblem of cool? Yet,...
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...
The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing...
“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is ar...
“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignorin...
Controlling the search position of your brand is very important to your business. However, this has become increasingly difficult due to changes in Google brand policies that have...
Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B...
"What the pandemic and the current health situation has done is that it has created yet another inflection point for everything being digital," says Adobe...
The pandemic hit small businesses very hard, as studies show that over 95% of small businesses were affected. Nearly 60% had to lay off a substantial numbe...
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