ContentMarketingNews

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without an...

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becomin...

Instagram Just Made Some Big Content Discovery Improvements

Instagram just announced two major improvements in an area where it's been severely lacking for its entire existence - discovery. There's a new Explore page with trending tags and...

These Marketing Tools Are Tapping Into The New Pinterest Ads API

In April, Pinterest announced its Marketing Developer Partners (MDP) program with...

Include These Types Of Content In Your Business App To Get More Sales

People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage...

New Google Feature Means Businesses Need Apps For Search Marketing

The world of search engine marketing is ever-changing, and it's no secret that mobile continues to take over the desktop. Google has a new feature, even beyond a related ranking si...

Infographic Takes A Crack At The ‘Science’ Of Instagram Marketing

While the brands that are using Instagram as part of their marketing strategies are seeing a great deal of benefit from doing so, a...

Here’s What The Netflix Original Content Schedule Looks Like Right Now

Netflix just released its Q1 earnings, and announced that it has achieved some new milestones. For one, it surpassed 40 million members in the U.S., as well as 20 million internati...

Significant Marketing Efforts Still Needed For gTLDs

It appears that the both the domain name industry and businesses opting to use new generic top-level domains (gTLDs) may have a great deal of marketing to do to spread awareness ab...

Adobe Aims To Improve ‘Internet of Things’ Marketing

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements "The product and partner announcements cover where marketing is goin...

Ad Viewability Contention Rages On

If there's one hot topic in online advertising in 2015, it's viewability. It's causing a lot of disagreements between advertisers and publishers, and it's the subject of a great de...

Facebook Marketing Partners Program Takes Effect

Back in October, Facebook announced its Preferred Marketing Developer (PMD) pro...

Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It's harder than ever to get exposure in the News Feed without paying for it. Still...

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