ContentMarketingNews

Adobe held its digital marketing conference Adobe Summit, and made a slew of marketing-related announcements "The product and partner announcements cover where marketing is goin...

Ad Viewability Contention Rages On

If there's one hot topic in online advertising in 2015, it's viewability. It's causing a lot of disagreements between advertisers and publishers, and it's the subject of a great de...

Facebook Marketing Partners Program Takes Effect

Back in October, Facebook announced its Preferred Marketing Developer (PMD) pro...

Facebook Marketing Expert Mari Smith On Utilizing The Social Network’s New Features

Over the past year, Facebook has crushed the organic reach of the posts published by many Pages. It's harder than ever to get exposure in the News Feed without paying for it. Still...

Pinterest Marketing Tips From A Guy That’s Been Doing It For 5 Years

Pinterest may have plateaued as a driver of traffic to websites, at least...

Email Marketing Considerations For Google Inbox

Last fall, Google launched Inbox by Google, a new email app, which it hopes...

How Social Media Makes Email Marketing More Effective

A study from Nielsen once found that 92% of people trust word-of-mouth marketing. Most of the time this comes from social media, and marketers should consider harnessing that with...

What Not To Do In Mobile Email Marketing

For better or worse, mobile is increasingly the way people are accessing their inboxes and receiving (or deleting) emails. This presents both opportunities and challenges for marke...

Google Has A New Marketing App Called Primer

Google has a new iPhone app called Primer aimed at "knocking some sense into marketing," or in other words, getting marketers to use more Google services. As the site explains:...

New Vine Feature Presents Marketers With Good Way To Reuse Old Video Content

The latest feature added to Twitter's Vine service should give marketers a new opportunity to repurpose existing video content in a fresh way. Before, Vine just let you record...

Brian Carr on Bringing New Marketing Trends to Life for Brands

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer's eyes on their brand, and keep their brand in front of them. Modern mar...

Newscred, Percolate, Brand.com Scheme To Alter Digital Content Creation

A group of companies is seeking to change the face of content creation and alter how brands are able to connect with target audiences online. They’re attempting to make an impact o...

Here’s A Look At Demand Media’s Latest Google-Proofing Efforts [Updated]

Article Updated: See the end. As reported la...

LinkedIn Launches Content Marketing Score, Trending Content

LinkedIn has launched a new analytics tool designed to help users gain insight into the impact of their paid and organic content on the social network. It generates a score, which...

Federated Media Sells Brand, Content Marketing Business, Forms ‘Sovrn’ With Battelle And Knapp

Federated Media announced that it has sold its brand and content marketing business to LIN Digital Media. Federated's programmatic media and publisher platform business, which was...

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