ContentMarketingNews

What once was one of the biggest drivers of traffic to websites has been struggling a bit, but could be poised to make a significant comeback. In fact, it still is a significant tr...

Important Email Marketing Findings To Consider Ahead of the Holidays

Email continues to be one of the best ways to reach consumers, and thankfully, many of them are happy to get it from businesses they're interested in. This is good to know as the t...

Infographic Explores What The Reddit AMA Can Teach Us About Marketing

The reddit AMA has proven to be a great marketing vehicle for people trying to promote projects they're involved in, at least for those who are associated with interesting projects...

Here’s How LinkedIn Is Getting Better For B2B Sales And Marketing

LinkedIn is the best social media platform for engaging with B2B customers both before and after making a sale, according to new research. As studies have shown, the professional n...

Here’s How To Make Your Instagram Marketing As ‘Perfect’ As Possible

Instagram has already become a great addition to the digital marketing arsenal for a lot of businesses, but it's about to become a much better one for a lot more businesses thanks...

Doing This Will Make Your Facebook Marketing More Cost Effective

When you promote a Facebook post, do you do so to people who have already liked your Page or to people who have yet to do so? Some mix of the two? You might be interested to know t...

Infographic Looks At The State Of B2B Product Marketing in 2015

Kapost, the company behind the marketing content engine of the same name, recently released an ebook called...

Facebook Points To Neuromarketing Research To Illustrate That Mobile Is More Effective Than TV For Ads

Facebook recently released a study it commissioned from neuromarketing agency...

Google Analytics Remarketing Lists Extended To Search Ads

Google said on Thursday that it will now let advertisers use audiences (formerly known as remarketing lists) created in Google Analytics to reach people on Google Search without an...

Here’s Why It’s Getting Harder To Ignore Instagram For Marketing

Instagram unveiled some improvements to its mobile apps this week, which could help marketers increase their visibility on the popular social network, which is increasingly becomin...

Instagram Just Made Some Big Content Discovery Improvements

Instagram just announced two major improvements in an area where it's been severely lacking for its entire existence - discovery. There's a new Explore page with trending tags and...

These Marketing Tools Are Tapping Into The New Pinterest Ads API

In April, Pinterest announced its Marketing Developer Partners (MDP) program with...

Include These Types Of Content In Your Business App To Get More Sales

People are spending more and more time with mobile apps, and that includes those that let them buy things. The problem for businesses hoping to break into that increasing app usage...

New Google Feature Means Businesses Need Apps For Search Marketing

The world of search engine marketing is ever-changing, and it's no secret that mobile continues to take over the desktop. Google has a new feature, even beyond a related ranking si...

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