Facebook is doing everything it can to woo influencers away from YouTube. The rollout of its Creator app might be just what the social media giant needs to get more video creators on its side.
The app is touted to make it simpler for users to create video and live streams using mobile devices. Facebook is also confident of two things that will draw users to the app – Facebook Live's new features and unified communication.
The Creator app now includes a feature that allows for the addition of custom created intros and outros to be used during live broadcasts. Specially designed video frames, interactive stickers, and various camera effects are also being introduced. The app also allows the user to shoot and edit photos and upload them to Facebook Stories and various platforms.
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The app's enhanced communication features are also expected to draw in more influencers. The Creator app boasts of an incorporated inbox for all messages and comments posted on Facebook, Messenger, and Instagram. Having a unified inbox means that the user doesn't have to move through different apps just to reply. Unfortunately, the app only covers messaging within Facebook's services but who knows if this will change in the future.
Data and analytics about the video will also be made accessible to users, allowing them to regularly check any algorithm changes to their output. Knowing key details about their follower demographics can help influencers focus on the type of video content they should post and the brands that might be willing to work with them.
Facebook is also launching a website where video bloggers and creators can get more information on how to develop videos for the site, as well as receiving answers to key questions. Site members will also be given early access to any upcoming features.
The Facebook Creator app is now available on iOS. However, Android users will have to wait a few more months for the app to be launched on the system. It should be pointed out that the Creator app is not technically new. It's a rebranding of the Facebook Mentions app that was launched in 2014 and which was initially available only to verified Pages and public figures. However, the app is now open to all users.
With the Creator app, Facebook is showing just how much it wants to work with influencers and independent vloggers. And with the errors and strange changes currently happening on YouTube, the social media giant might just be able to win this influential and potentially lucrative community to its side.[Featured image via Pixabay]