ContentMarketingNews

Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-ye...

How Mattel Optimizes Marketing on Walmart.com

Mattel is one of the largest distributors and brands sold on Walmart.com. Meredith Wollman manages the customer...

7 Pinterest Marketing Tools You Should Be Using in 2018

Every year, millions of new websites are launched, and they're directly or indirectly competing for the same visitors you are. That makes driving tr...

Benefits of Adding In-App Advertising to Your Marketing Strategy

In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to...

4 Strategies for Enterprise Content Management Success

At the recent Enterprise World 2018 Conference, Stephe...

7 Most Attention-Grabbing Words to Use in Your Online Marketing

Words are powerful. For marketers, they can mean the difference between successful conversions or a failed campaign. Certain words can pique a custo...

5 Ways to Use FoMO in Your Online Marketing Strategy

It's human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. T...

Why Live Streaming Should Be Part of Your Marketing Strategy in 2018

More and more brands are using live streaming to reach their audience and promote their business. Companie...

Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018

Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since then, use of these gadgets just kept increasi...

5 Brands That Used Influencer Marketing to Raise Their Profile

Influencer marketing is more than just a marketing buzzword these days. More companies are utilizing this marketing method to boost sales and grow t...

Email Marketing Trends to Watch Out for in 2018

The number of email users have grown exponentially over the years, and there's no sign that it will be stopping in 2018. Studies have shown that alm...

Facebook’s New Creator App Will Help Social Influencers Create More Video Content

Facebook is doing everything it can to woo influencers away from YouTube. The rollout of its Creator app might be just what the social media giant n...

Blockchain: How Will it Impact Digital Marketing?

The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to rea...

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