ContentMarketingNews

Since the dawn of marketing, all businesses have been trying to do the same thing, get a potential customer's eyes on their brand, and keep their brand in front of them. Modern mar...

Newscred, Percolate, Brand.com Scheme To Alter Digital Content Creation

A group of companies is seeking to change the face of content creation and alter how brands are able to connect with target audiences online. They’re attempting to make an impact o...

Here’s A Look At Demand Media’s Latest Google-Proofing Efforts [Updated]

Article Updated: See the end. As reported la...

LinkedIn Launches Content Marketing Score, Trending Content

LinkedIn has launched a new analytics tool designed to help users gain insight into the impact of their paid and organic content on the social network. It generates a score, which...

Federated Media Sells Brand, Content Marketing Business, Forms ‘Sovrn’ With Battelle And Knapp

Federated Media announced that it has sold its brand and content marketing business to LIN Digital Media. Federated's programmatic media and publisher platform business, which was...

Matt Cutts Has Declared Guest Blogging For SEO ‘Done’

Google has been warning webmasters about guest blogging abuse for years now. This week, head of webspam Matt Cutts basically declared guest blogging dead. "Stick a fork in it:...

Kevin Spacey Will School The Content Marketing Industry This Year

Well, you if you weren't already planning on attending Content Marketing World this year, you have a big reason to do so now. It was announced on Friday that Kevin Spacey will be h...

3 Analytics Tips To Give Your Lead Generation Program A Facelift

Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversio...

Is Email Your Business’ Answer To The Loss Of Google Reader?

Businesses have had the idea that "content is king" pounded into their brains for years. If you want to thrive online, you have to have compelling content that people want to read....

What Does The New StumbleUpon Mean For Your Referrals?

This week, StumbleUpon launched a new iOS app with some big changes to the homepage and how users stumble through content, among other things (see our full review and interview wit...

Read This, And Tell Me StumbleUpon Isn’t An Amazing Marketing Tool

Some things don't change. StumbleUpon, after all these years, can still be a great driver of traffic to your website, despite how little it has changed in comparison to other socia...

Content Marketing Infographic Looks At “Heart Of Online Success”

Content+ put together the following infographic breaking down "the anatomy...

Skyword Gets $6 Million Investment From Cox

Update:Following the publication of this piece, we were reached by Skyword, who appears to take exception to being linked to the "content farm" label. I think people have somewhat...

What Makes Great Content Great?

How many times have you heard people (including me) rant and rave about the internet marketing benefits...

A Customer-centric Content Marketing Approach

The pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in...

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