CMOTrends

The Rise of Celebrity Endorsements in Pharma Serena Williams, the tennis icon whose career redefined athletic excellence, has stepped into a new arena: advocating...

Marketing Project Management Software Market to Hit $12B by 2030

Rising Demand in a Digital Era As marketing teams grapple with increasingly complex campaigns spanning digital channels, social media, and data analytics, the need for robu...

Crocs Appoints New CMOs to Boost Growth and Sustainability

In a bold restructuring move that underscores its ambition to dominate the casual footwear market, Crocs Inc. has appointed two new chief marketing officers, signaling a sharpened...

2025 CMO Challenges: AI, Privacy, and Strategies for Resilience

In the high-stakes world of corporate marketing, Chief Marketing Officers (CMOs) are navigating an unprecedented storm of disruptions that have redefined their roles over the past...

Kodak Signals Doubt on Survival, Seeks $300M Pension Boost for Pivot

Eastman Kodak Co., the iconic photography pioneer that has navigated bankruptcy and digital disruption, is once again staring down financial peril, but company executives are pushi...

Tech Giants Revise Overhyped AI Claims Amid Regulator Scrutiny

Shifting Narratives in AI Marketing In a significant pivot, major technology companies are quietly dialing back some of their most ambitious claims about artificial intelli...

Visa’s 60-Year Legacy Powers Its AI-Driven Marketing Revolution, Says CMO Frank Cooper III

Visa CMO Frank Cooper III Outlines AI-Driven Future of Commerce at POSSIBLE 2025...

Peloton’s Gamble: Slashing Marketing to Pedal Toward Profitability

Peloton's Marketing Pivot: A High-Stakes Gamble for Profitability In a bold strategic maneuver that has sent ripples through the fitness industry, Peloto...

T-Mobile’s Clint Patterson Joins Project Kuiper As CMO

Clint Patterson, former T-Mobile SVP of Product Marketing and CMO of T-Mobile Prepaid, has left the company and joined Amazon's Project Kuiper as CMO....

The Role of a Fractional CMO in a Food Business

Running a food business requires more than just cooking up some great recipes. You need strong marketing to reach customers and stand out in a competitive...

Luxury Online Retailer Farfetch Focusing on Technology to Improve the Consumer Experience

Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 milli...

X Hires New Global Head of Marketing: Former Hyundai CMO Angela Zepeda Joins as Key Leader in Brand Transformation

In a major shift for social media giant X, Linda Yaccarino, CEO of X (formerly known as Twitter), announced the appointment of Angela...

eTail Palm Springs 2024: Decoding Gen Z’s Marketing Blueprint

At the recent eTail Palm Springs 2024 conference, a standout session promised to illuminate the enigmatic Gen Z demographic. The discussion, led by...

Unveiling the Digital Diamonds: A Conversation with a CMO

In the bustling realm of digital commerce, where data reigns supreme and insights is the currency of strategic advantage, the pursuit of success often mirrors the timeless parable...

Balazs Judik Leads Marketing Revolution as CMO at Barion

In the fast-paced realm of marketing, adaptability, and innovation are paramount. Balazs Judik, Barion's Chief Marketing Officer (CMO), exemplifies these qualities as he spearheads...

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