CMOTrends

At the recent eTail Palm Springs 2024 conference, a standout session promised to illuminate the enigmatic Gen Z demographic. The discussion, led by...

Unveiling the Digital Diamonds: A Conversation with a CMO

In the bustling realm of digital commerce, where data reigns supreme and insights is the currency of strategic advantage, the pursuit of success often mirrors the timeless parable...

Balazs Judik Leads Marketing Revolution as CMO at Barion

In the fast-paced realm of marketing, adaptability, and innovation are paramount. Balazs Judik, Barion's Chief Marketing Officer (CMO), exemplifies these qualities as he spearheads...

Exness Chief Marketing Officer Reveals Key Strategies Driving Global Expansion

In an illuminating dialogue at the EOM Middle East event, Alfonso Cardalda, Exness's Chief Marketing Officer (CMO), delve...

TrenDemon CEO: We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing...

Delta CMO: All 85,000 Employees Are Brand Ambassadors

“I have the opportunity to serve as Chief Marketing Officer, but 85,000 people are all brand ambassadors,” says Delta CMO Tim Mapes. “All 85,000 mem...

Text is a Great Way to Increase Your Engagement with Consumers, Says Zipwhip CMO

“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Z...

It’s “Game On” for Buffalo Wild Wings New Brand Architecture, Says CMO

“When I think of brand architecture it really gets to the essence of the brand,” says Buffalo Wild Wings CMO Seth Freeman. “The essence of the brand is ar...

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignorin...

What are the Top Consumer Loyalty Apps?

Now, more than ever, brands exist in a time where technology and digital services...

How HubSpot is Using Surround Sound Marketing Strategy to Drive Sales

“There is a very smart individual at HubSpot named Alex Birkett based out of Austin, Texas,” says...

Create a Marketing Strategy That’s Not Annoying, Says Bombora VP

“It’s really about customer experience,” says Nirosha Methananda, VP of...

How AI and Marketing are Changing the Industry

Marketing has undergone significant changes in recent years due to technologica...

Google Brings ‘Retail Search’ to Cloud Customers

Google is expanding its cloud services, bringing Retail Search to its clients in an effort to help them provide the best experience to their own customers....

Digital Shopping Is Shaping Up To Become The New In-Store Retail Experience

Despite stubbornly high inflation and aggressive interest rates biting into consumers’ disposable income, as prices remain elevated, new data suggests that...

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