B2BMarketingTrends

If you're not using social media to get your products and services recognized, you have to explore this social media business to business infographic from...

SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring

Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired. State of Search's Louis...

Demand Media Earnings: Content/Media Revenue Up 15% YoY

Demand Media just released its fourth quarter and fiscal 2011 financial results, beating analysts' expectations, but posting a net loss for the year. The loss includes $5.9 mil...

B2B Marketing: Facebook vs. LinkedIn

You would think that businesses would use LinkedIn more than any other social media site because it is built for them. Facebook is the everyman social networking site. This...

Todd Tweedy, CEO Of Audience Machine, Missing After Suicidal Facebook Post [updated]

Update: Tweedy has reportedly been found alive....

SEO Isn’t A Fairy Tale

There are many reasons companies invest in Search Engine Optimization ranging from a desire to attract new customers through online marketing...

3 Good Reasons to Sharpen Your B2B Marketing Accountability Now

It is fairly safe to say that most –if not all- B2B Marketers agree that it is important to measure and communicate the value marketing brings to their organizations. However from...

Making B2B Marketing More Social

B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 201...

Why You Need a Content Marketing Strategy

Google sites handle about 88 billion searches each month. YouTube is the...

16 Surprising Social Media Stats

Over the last few months, I’ve bookmarked and read hundreds of posts. And, like many of you, have catalogued the myriad of social media stats that come our way each day....

Will Local B2B Be the Next Web Trend?

Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized...

Do You Keep a Personal Social Media Scorecard?

Personally, I've never been overly concerned about receiving a perfect grade as long as I know I've done my best. I raised my kids to think the same wa...

Why Are So Many Marketers Dissatisfied With Social Media Results?

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by...

Don’t Invest in SEO Without Committing To What it Takes

Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as market...

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