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Twitter announced the launch of a new analytics offering for Twitter Cards today, aimed at helping publishers, marketers and developers understand how certain types of cards they'r...

3 Analytics Tips To Give Your Lead Generation Program A Facelift

Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversio...

Here’s How To Upgrade To Google’s Universal Analytics

Earlier this year, Google launched universal analytics for everyone. At the time, it...

Google Talks Measurement Challenges In Analytics Presentation

Google is sharing a recent presentation about universal analytics on the Google Analytics YouTube channel. The talk from Analytics Advocate Daniel Waisberg took place last month at...

Google Analytics Gets New Custom Dimensions

Google announced today that it has added "many" new dimensions to standard reports in Google Analytics. Included is Custom Dimensions, which Google says has been a highly requested...

Socialbakers Launches Mobile Analytics App, Adds Instagram And LinkedIn Support

Socialbakers announced today at the Engage 2013 conference in New York that it is launching a mobile analytics app and support for Instagram and LinkedIn. The app, the company...

Google Analytics Adds New ‘Speed Suggestions’ Report

Google announced the launch of a new Speed Suggestions report in Google Analytics. This can be found under Site Speed along with Overview, Page Timings and User Timings. The re...

Amazon Mobile App Developers Now Have Access To Analytics, A/B Testing

Despite building Fire OS on to...

Google Talks Advanced Content Experiments In Google Analytics

Google has been releasing some half-hour educational videos for marketers to get more out of Google Analytics. Earlier, we...

Get More Out Google Mobile App Analytics [Android]

Google has been putting out some educational videos about how to get more out of Google Analytics, and not just those from the recently launched Analytics Academy offering. Thi...

Google Just Made A Bunch Of Google Analytics Announcements

At the annual GASummit, Google made a whole bunch of announcements about Google Analytics, following the release of a...

IBM To Bolster Analytics Portfolio With The Now Factory

IBM announced on Tuesday that it is pursuing the acquisition of The Now Factory, a Dublin-based provider of software analytics for communications service providers. IBM says the...

Google Analytics Android App Gets Much Needed Update

Google has released a much needed update for the Google Analytics Android app, adding new reporting tools and increased functionality for existing tools. "With the Google Analy...

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