AdTechPro

Google Said To Be Readying iOS Keyboard To Boost Searches
Google is reportedly working on a virtual keyboard interface for iOS in an effort to increases searches from the operating system. In January, Bloomberg Business...
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Marchex Integrates With DoubleClick Search To Connect Phone Calls to Keywords
Marchex announced a new integration with DoubleClick Search to deliver better return on ad spend for search marketers that rely on inbound phone calls to drive revenue. According t...
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Paid Search Growth Slows to a Crawl
Adobe just released its Q4 2015 Digital Advertising Report looking at data for Q4 2014 to Q4 2015 from over 400 billion digital ad impressions from Google, Facebook, Bing/Yahoo, Ba...
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Bing Talks 2016 Search Predictions, Looks At ’15 Trends
Microsoft is talking up the importance of search to marketers looking for "smart brand connections". In doing so, it shares a look at the top marketing buzzwords searched in th...
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Bing is Now Powering AOL Search Worldwide
Bing now powers AOL's web, mobile, and tablet search. This applies to both organic and paid search results across AOL's properties around the world. The two companies announced...
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Does Pinterest Have A Place In Your Search Budget?
Pinterest is often thought of as a social network, and it is to an extent. You can follow people (including friends), and they can follow you back. You can interact with them and e...
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Giada Divorce: De Laurentiis Paid Big To Divorce Todd Thompson
Giada's divorce is final from her hubby, Todd Thompson. However, the newly minted Miss De Laurentiis has paid dearly....
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Google Play Search Ads Now Available To All
Earlier this year, Google announced that it was expanding paid search advertisin...
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Paid Search Spend Continues Strong Growth In U.S. Driven By Mobile Usage
IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company mana...
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Google Launches ‘Paid Search Best Practices’ Email Newsletter
Google announced the launch of a new email newsletter, which it will send out once a month to subscribing advertisers. It's called Google Best Practices, and aims to give advertise...
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New Google Feature Means Businesses Need Apps For Search Marketing
The world of search engine marketing is ever-changing, and it's no secret that mobile continues to take over the desktop. Google has a new feature, even beyond a related ranking si...
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Rick Santorum Still Has a ‘Frothy’ Search Problem
It looks like there's a good chance that former Senator Rick Santorum is going to jump into the fray. He appeared on Fox News Wednesday to discuss his plans with Greta Van Suste...
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Google Universal Search Trends You Should Be Paying Attention To
The appearance of Google's Product Listing Ads (PLAs) in search results grew by 118% throughout last year, according to a new study by...
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Google’s Search Ad Revenue Growth Is Getting Uglier
It doesn't look like things are improving for Google's core search advertising business. There have been...
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Yahoo Sheds Light On Search Performance, Future
Yahoo reported is Q1 financial results on Tuesday with revenues of $1.04 billion, down from $1.08 billi...
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