Bing is Now Powering AOL Search Worldwide

Chris Crum

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Bing now powers AOL's web, mobile, and tablet search. This applies to both organic and paid search results across AOL's properties around the world.

The two companies announced their search partnership back in June, and it went into effect on January 1. Bing shares some words in a new blog post:

Our partnership with AOL brings additional scale and opportunity to advertisers and marketers. Today, 1 in 5 searches happen on, and by providing Bing search results for the number 3 (Yahoo) and 5 (AOL) search providers in the US, Bing powers close to one-third of US PC web searches.1 Today’s announcement is testament to Microsoft’s ongoing focus on search and search advertising and our increasing scale that connects a marketer’s media buys to new publishers and audiences to help them achieve more impact for their business.

For marketers looking to drive connections for their brands with the right people at the right time, AOL’s high-quality audience is a valuable addition to the Bing network. AOL has many established sites with unique, loyal users who generate several billion search queries each year and spend more online than the average internet searcher.

AOL's search head Tim Lemmon added, "Partnering with Bing allows us to provide great search results and capabilities, across all screens, to our global audiences, as well as providing our brands valuable business insights and intelligence. We’re looking forward to working together with the Bing team and bringing our audience to the Bing Network."

Back in June, we looked at what marketers should know about the AOL-Bing deal. Check that out here.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.